Lead generation in 2024: 8 tips in the B2B sector
Here are the 8 most effective lead generation strategies of 2023.
Lead generation in 2024: 8 tips in the B2B sector Read More »
Here are the 8 most effective lead generation strategies of 2023.
Lead generation in 2024: 8 tips in the B2B sector Read More »
This year alone, there will be more than 500 theme days and B2B events such as trade fairs, which offer golden opportunities for your marketing for theme setting.
Plan your B2B marketing campaigns for 2024 with these marketing calendars Read More »
Read how a partnership with B2IMPACT has helped to keep PHARMIG magazine contemporary here.
PHARMIG info: A chronicle of modernisation in the pharmaceutical industry Read More »
We'll guide you through the essential steps to creating a B2B social media presence that is sure to hit the mark.
Maximise your B2B social media presence: 10 tips & tricks Read More »
The concept of cross-media working has therefore developed into a central component of corporate publishing in recent years.
Cross-media on the road in corporate publishing: advantages, challenges and tips Read More »
Thanks to an effective and tailored Google Ads campaign, TRANE Switzerland was able to significantly increase its web traffic.
Tradition meets innovation: The success story of TRANE Switzerland Read More »
Thanks to digitalisation, the e-magazine becomes an interactive experience with conversion potential.
The customer magazine as an e-magazine: from informative to interactive content format Read More »
The success story of the Barbie brand is an impressive demonstration of effective marketing strategies that have made the toy a timeless cult object.
Barbie - the secret behind the successful brand Read More »
Right now, B2B companies also have the chance to play out content for which there is hardly any space during the rest of the year. Especially in a Corona summer, when there is less travelling and more surfing.
Tips for marketing and advertising in summer Read More »
Many companies are currently trying to group their marketing around measures against the spread of the coronavirus. However, the interest of users in the topic is decreasing noticeably.
B2B communication in times of crisis: A Guide to B2B Marketing Read More »
Effective B2B marketing is essential for winning customers, building long-term business relationships and increasing sales. Especially as competition is becoming increasingly intense in the B2B sector. In this article, we describe the basics of B2B marketing, the special features, suitable tools and current trends. We talk about target groups, channels and developments in this complex world
B2B marketing: definition, basics, instruments and trends Read More »
Numerous advantages of podcasts are also used in the B2B sector, which is why branded podcasts have become an indispensable part of the marketing mix for many companies.
Branded podcasts explained easily Read More »
Your company has a reputation among your employees, whether you have consciously created it or not. With employer branding in B2B, you can consciously control it.
Employer branding in B2B - make your company strong from within Read More »
Here we present the six biggest mistakes in creating buyer personas that you should remove from your concept.
Buyer Personas: These are the biggest mistakes Read More »
A well-prepared design briefing contains all relevant information for designers and is relevant for the success of a marketing project.
Three steps to the perfect design brief Read More »
With around 140 pages, it is the largest print project of the B2IMPACT agency to date: the anniversary book of the Heat Pump Association Austria.
Highly recommended: The anniversary book of the Heat Pump Association Austria Read More »
Daniela Purer, Head of Corporate Publishing at the agency B2IMPACT explains in the Corporate Publishing Podcast why print products will not die out.
Corporate Publishing Podcast: Why CP should not be missing from your B2B marketing mix! Read More »
In this blog article, we take a closer look at what exactly Corporate TV is and what benefits it can bring to your company.
These are the reasons why you should rely on corporate TV Read More »
A topic on which opinions are divided, even when it comes to customer communication - gendering.
Dear Customer & Inside - How to succeed with gender equality in B2B communication Read More »
The end of the third-party era is predicted for 2024. In this text we explain to what extent advertisers and publishers will be affected.
The end of third-party cookies in Chrome - the end of the online advertising market? Read More »