Corporate publishing in B2B: definitions, strategy and examples
Corporate publishing in B2B offers a wide range of creative possibilities and goals that the company can achieve with it.
Category: Corporate Publishing
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Content repurposing: How a 360-degree communication is created from a stakeholder magazine
Many association and company magazines contain high-quality content: interviews, analyses, background stories. This content has the potential to have an impact far beyond the print product. With a
Cross-media on the road in corporate publishing: advantages, challenges and tips
The concept of cross-media working has therefore developed into a central component of corporate publishing in recent years.
The customer magazine as an e-magazine: from informative to interactive content format
Thanks to digitalisation, the e-magazine becomes an interactive experience with conversion potential.
Highly recommended: The anniversary book of the Heat Pump Association Austria
With around 140 pages, it is the largest print project of the B2IMPACT agency to date: the anniversary book of the Heat Pump Association Austria.
Corporate Publishing Podcast: Why CP should not be missing from your B2B marketing mix!
Daniela Purer, Head of Corporate Publishing at the agency B2IMPACT explains in the Corporate Publishing Podcast why print products will not die out.
These are the reasons why you should rely on corporate TV
In this blog article, we take a closer look at what exactly Corporate TV is and what benefits it can bring to your company.
Dear Customer & Inside - How to succeed with gender equality in B2B communication
A topic on which opinions are divided, even when it comes to customer communication - gendering.
Do you rely on print media?
Then let me congratulate you, because print media succeeds like no other channel in conveying so much trust.
StromLinie: Corporate Publishing in Practice
At the beginning of 2020, we at Forum Industriemedien were awarded the contract to relaunch the print title "StromLinie" thanks to a fresh, "magazine-orientated" concept.
