Attracting the right leads and closing sales is what your business is all about. Here are the 8 most effective lead generation strategies.
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To achieve your communication goals, we always choose the most direct path. This path can lead via content marketing strategies, creative services such as events or via performance campaigns. Because what works is what is right.
The B2B agency from WEKA Industrie Medien.
Effective B2B marketing is essential for winning customers, building long-term business relationships and increasing sales. Especially as competition in the B2B sector is becoming increasingly intense. In this article ...
In B2B marketing 2025, decision-makers are facing new and complex challenges. From adapting to advanced technologies such as artificial intelligence to the need for a differentiated customer approach and the efficient use of resources. ...
Your company has a reputation among your employees, whether you have consciously created it or not. With employer branding in B2B, you can consciously control it.
B2B marketing managers are faced with the challenge of organising their marketing activities more efficiently and flexibly while at the same time reducing their dependence on external service providers...
Short, crisp and immediately captivating - that is the essence of snackable content. This format transforms complex information into appealing, easily digestible snacks of information that reach and inspire your target group. Read ...
Every second counts in the everyday life of a B2B marketer. Target groups expect up-to-date, relevant content. But how can you ensure that your content reaches the right people at exactly the right moment? Situational content marketing ...
Right now, B2B companies also have the chance to play out content for which there is hardly any space during the rest of the year. Especially in a Corona summer, when there is less travelling and more surfing.
Even in the world of metal technology, which is characterised by precision and the art of engineering, the eye shines in the brilliance of design. When technology and graphic design go hand in hand, precision ...
Webinars are a versatile tool and should not be missing from any marketing mix. Read here why B2B companies in particular benefit from this format. Many areas of content marketing have an impact on the ...
Digitalisation in the construction industry: GlassCube improves project management and transparency GlassCube has made a name for itself in the construction industry with its integrated approach to project management and reporting. Its unique ...
At the heart of B2B marketing is the art of persuasion through effective content. This guide covers all areas of content auditing - your key to a stronger online presence, improved customer retention ...
There are only a few reliable sources on the founding date of the German Chamber of Commerce in Austria (DHK). The minutes of a meeting in Berlin mention April 1920, which is also confirmed by the Vienna ...
Predictive Google Ads play a key role in predictive marketing by combining advanced data analysis with targeted advertising measures. They enable you to maximise advertising efficiency and prepare for future ...
This year alone, there will be more than 500 theme days and B2B events such as trade fairs, which offer golden opportunities for your marketing for theme setting.
Enter the stage of B2B content marketing, where every word and every line you write has the potential to not only be heard, but deeply felt. In this ...
Read how a partnership with B2IMPACT has helped to keep PHARMIG magazine contemporary here.
We'll guide you through the essential steps to creating a B2B social media presence that is sure to hit the mark.
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