In B2B marketing 2025, decision-makers are facing new and complex challenges. From adapting to advanced technologies such as artificial intelligence to the need for a differentiated customer approach
Your company has a reputation among your employees, whether you have consciously created it or not. With employer branding in B2B, you can consciously control it.
COVID 19 shows one thing above all: that marketing organisations must become more independent of black outs from channels over which they have no influence.
Right now, B2B companies also have the chance to play out content for which there is hardly any space during the rest of the year. Especially in a Corona summer, when there is less travelling and more surfing.
Here are the 8 most effective lead generation strategies of 2023.
Branding is not only important for B2C companies. In the complex ecosystem of B2B marketing, a well thought-out brand strategy can make all the difference. In this article we go
The success story of the Barbie brand is an impressive demonstration of effective marketing strategies that have made the toy a timeless cult object.
Many companies are currently trying to group their marketing around measures against the spread of the coronavirus. However, the interest of users in the topic is decreasing noticeably.
Effective B2B marketing is essential to win customers, build long-term business relationships and increase sales. Especially since competition in the B2B sector is becoming increasingly fierce.
Many companies and marketing teams are using AI to drive operational efficiencies while improving the customer experience.
B2B performance marketing offers you the perfect opportunity to precisely analyse the efficiency of individual advertising measures and save money in the process.
Better good content and no efficiency measurement than the other way around. A study shows how companies best prioritise their advertising spend.
How many social media channels are important for a company? A recent study suggests an interesting thought on this topic.
For most marketers, it's a real mood killer: the word spreading loss. But there are also scatter gains in marketing. If you target your messages correctly.
Do companies actually need newsrooms? And what effect can these newsrooms have on communication performance?
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