B2B Marketing Seminars & Workshops
Practice-orientated training for your company
B2B Marketing Workshops and Webinars
Our B2B marketing seminars offer customised training on the topics of LinkedIn marketing, buyer personas and SEO. Use these practical marketing training courses to optimise your B2B strategy.
LinkedIn Workshop B2B: Increase your reach with our LinkedIn Marketing Workshop for companies and perfect your presence on the leading B2B platform.
Persona Workshop B2B: Create precise Buyer Personas with our Buyer Persona Workshop and improve your target group approach.
SEO Workshop B2B: Maximise your online visibility with our SEO Seminar for B2B.
Register now and expand your marketing knowledge! We are also happy to organise individual seminars for you.
LinkedIn workshop for beginners from B2B companies
Everyone is on LinkedIn, everyone is talking about Everyone is talking about LinkedIn, but how do you get started effectively? This workshop is aimed at beginners from B2B companies (SMEs and EPUs)who want to learn how to use LinkedIn strategically - as a person and as a company.
After a brief introduction, we will move on to the practical part and work together on how to professionally create and maintain your own LinkedIn profile and a company page. You will learn how Social Selling how to build a good reputation and generate a strong network of relevant contacts. We will show you how you can make a positive impression on LinkedIn even with little time and why this will also benefit your company.
This is what you can expect:
- What is LinkedIn and why should you join?
- What does social selling mean in the B2B sector?
- What functions and tools does LinkedIn offer?
- Step-by-step guide: Profile and company page creation
- Write articles that generate attention
- Effective network strategies for B2B
- Why employees should be active on LinkedIn and how it benefits the company
PRICE: EUR 490,- per person
- Format: Workshop in small groups over 4 hours (max. 6 participants).
- Location: B2IMPACT Dresdner Straße 43, 6 . Floor, 1200 Vienna (U6 Dresdner Straße)
- Dates: Dates on request
ATTENTION: The workshop can also be booked in-house for several participants or as a webinar! Price on request.
Persona workshop for agencies and B2B companies
Our Persona workshop for beginners is aimed at participants from agencies, B2B companies and publishers who want to learn how to develop precise and effective buyer personas. Whether for the Publishing a magazine, social selling on LinkedIn, creating blogs or company websites - With the right personas, you can create targeted and relevant content that appeals to your target groups.
In this Buyer Persona Workshop we explain the The group will learn basic technical knowledge, demonstrate good personas and develop initial approaches for their own personas, which can then be deepened and worked on further in individual appointments.
Our workshop is held in small groups with a maximum of 6 participants and we use modern and interactive methods such as MiroBoard. You only need to bring a tablet or a notebook, we will take care of the rest!
This is what you can expect:
- What is a persona and what is a persona useful for?
- What is the difference between target group and persona?
- Who should know the personas?
- Personas for social media
- Personas for magazines and corporate sites
- Examples of good personas
- Persona and graphics: the visual presentation is important
PRICE: EUR 490,- per person
- Format: Workshop in small groups over 4 hours (max. 6 participants).
- Location: B2IMPACT Dresdner Straße 43, 6 . Floor, 1200 Vienna (U6 Dresdner Straße)
- Dates: Dates on request
ATTENTION: The workshop can also be booked in-house for several participants! Price on request.
SEO workshop for PR, journalism and marketing (beginners)
To be seen online SEO indispensable. Our SEO workshop for beginners from PR, Journalism and Marketing teaches the basics of Search engine optimisation and enables you to optimise your content specifically for Google & Co.
Learn everything you need to work with SEO management, Keyword research and Content strategy successfully - without clickbaiting or link spamming.
This is what you can expect:
- SEO basics: What is SEO and why do you need it?
- SEO Management & Strategy
- Research, search intention & keywords
- Content creation and linking
- Effective title & meta tags
- Approaches in SEO & B2B SEO
- Practical part with work assignment & feedback with tips
- Useful tools
- Evaluation and reporting
PRICE: EUR 490,- net per person
- Format: Workshop in small groups (max. 6 participants), incl. breaks and snacks
- Duration: approx. 5 hours
- Location: B2IMPACT Dresdner Straße 43, 6 . Floor, 1200 Vienna (U6 Dresdner Straße)
- Dates: Dates on request
Why should you register?
- SEO generates traffic through search engines - primarily via Google
- Good SEO brings your website to the top of the search results pages
- Strengthens the visibility of a company or brand
- SEO brings demand and supply together
- SEO is cost-efficient, measurable and brings new customers
- Exploits all the potential of your website
- Is now an important part of the online & Content marketing
ATTENTION: The workshop can also be booked in-house for several participants! Price on request.
Content Workshop
In the end, it's the content that matters.
We analyse for you:
- Content execution
- Content conception
- Linguistic design
- Design & Layout
- Visual language
PRICE: On request
Video Workshop
For do-it-yourselfers from B2B companies.
- How do I commission videos?
- What free tools are there for video production?
- What aspects need to be considered when filming with a mobile phone?
- How do I film an interview?
- What frame do you set?
- How do I apply the 5-shot rule correctly?
- What light source do I use for filming?
- Video content supports the visibility of your website!
- Complicated and technical contents are conveyed in a more understandable way!
- Video content stays in the memory longer!
- With video content you stand out from the crowd!
- Format: Online workshop
- Duration: 2 hours
- Appointment: On request
- Bachelor's degree programme at the University of Applied Sciences St. Pölten "Media Technology/Interactive Media with Video and Audio Production
- Since 2010, graphic designer at various agencies in the fields of exhibition, packaging, multimedia and print design.
- Since 2013 as Art Director at WEKA Industrie Medien GmbH plus since 2022 also head of the agency unit B2IMPACT
- Responsibilities: Creation in video productions plus animations, print and web design, corporate design, project management, creative direction for campaigns
SEO Basics Webinar free of charge
For all who want to know the basics about SEO
With search engine optimisation (SEO), you want your website to be ranked as high as possible in Google's search results pages. And this without actively spending money on the application.
In our free SEO webinar, we talk about what search engine optimisation is, why it is relevant and why B2B should not do without it. We distinguish this traffic channel from paid search engine advertising and give you valuable information for researching keywords and creating SEO-optimised content.
With this webinar you will gain basic knowledge to increase your visibility on Google and to increase your traffic.
This is what you can expect:
- What is SEO?
- Why do you need SEO?
- Tips for keyword research and content creation
- Recommendations for tools
- Practical examples
PRICE: free of charge
- Format: Webinar
- Duration: 1 hour
- Appointment: Dates on request
- Time: 13:30 till 14:30
Your experts
Beatrice Schmidt
Managing Director WEKA Industrie Medien GmbH
Beatrice is the managing director of the agency B2Impact and the B2B multimedia company WEKA Industrie Medien. Beatrice already worked in agencies during her studies of journalism, German language and literature and theatre studies, where she developed a passionate soft spot for marketing, especially for successful online marketing . She has been in the publishing business for 11 years and co-founded the agency B2Impact 3 years ago.
Nicole Fleck
Head of Agency B2IMPACT
Nicole completed her media technology studies at the FH St. Pölten and has since worked in a wide range of agencies. She has been Art Director at WEKA Industrie Medien GmbH since 2013 and has also been the agency manager of B2IMPACT since 2022. Her tasks range from video productions plus animations to print and web design, corporate design, project management and creative direction for a wide variety of campaigns.
Barbara Plöchl
Project Management Content Marketing & SEO
Barbara is responsible for project management for SEO and content marketing at the B2IMPACT agency. She can look back on a wide range of experience in marketing and online marketing. Trained in communication business at the FHWien, she has been intensively involved with the online presence of companies and search engine optimisation for the last few years.
Lilo Bolen
Head of SEO WEKA Industry Media
Lilo has been a digital editor for many years. As Head of SEO for the Austrian INDUSTRIEMAGAZIN and with numerous trainings in the marketing field, she always stays on the ball in the online world.
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