Have a B2B website created or optimised
Websites for B2B companies,
that are found to explain complex services in an understandable way
and generate leads.
B2B websites must generate visibility, build trust and attract enquiries
Do you want your website to be easier to understand, easier to find and generate more qualified enquiries? B2IMPACT supports B2B companies with new websites, relaunches and targeted website optimisation – particularly in the industrial, technology, energy, construction and specialist markets.
Our strength lies in areas where services are complex and require explanation. We combine clear structure, content and Design, SEO/GEO, combined with user guidance and a focus on conversion, to create a website that clearly explains your services and effectively drives leads.
As part of FM FORUM Industrial Media (formerly WEKA Industriemedien), we work on a daily basis with industrial companies, specialist media and complex B2B topics. This understanding is directly incorporated into the page structure, content, CTAs and user navigation.
Experience from B2B projects for industry, technology and complex services.
Our services for your B2B website
Have a new B2B website created
We develop B2B websites from the ground up: structured, visible and customised to your target groups.
- Clear structure and modern user guidance
- Content that makes complex services understandable
- Visibility considered right from the start
- Design with recognition value
Website relaunch & redesign
Whether it's a technical update or a visual refresh: we bring your website up to date.
- Analysing the existing website
- Migration with a focus on visibility
- Updating content and imagery
- Modern, responsive design
Landing pages for B2B campaigns
We develop targeted landing pages for Google Ads, LinkedIn, newsletters, webinars and download campaigns:
- Suitable for SEA, social media, webinar and lead generation campaigns
- Clear messaging, compelling content and unambiguous CTAs
- Conversion-focused structure for B2B offerings
- Seamless integration into campaigns
What characterises our B2B websites
Sales-orientated:
To turn visitors into enquiries
- Clear user guidance and comprehensible service pages
- Content that makes complex offers tangible
- Strategic call-to-actions for specific enquiries
- Structure that supports marketing and sales together
Visible in Google & AI search:
So that your target group finds you
- SEO-optimised page structure and relevant keywords
- Content that answers user questions and builds rankings
- Optimised for Google, AI search systems and generative answers
- Structured content and FAQs for modern search systems
Stable and future-proof:
So that your website works in the long term
- Fast loading times and mobile optimisation
- Maintainable structure for long-term development
- GDPR-compliant and secure implementation
- Technical basis for SEO, performance and scaling
How your website project takes shape with B2IMPACT
We support you every step of the way, from the initial analysis right through to the finished website project – in a structured and transparent manner, with a focus on visibility and enquiries.
1
Analysis & target definition
We analyse existing content, target groups and search potential.
2
Structure & Concept
Together we develop a clear page structure and user guidance.
3
Content & Visibility
Content is prepared in an understandable way and optimised for users, Google & AI.
4
Design & realisation
The website is implemented, optimised and successfully launched.
New website, relaunch or optimisation?
- New website, when the structure, design, technology and content no longer suit the company.
- Relaunch, if the website is to remain in place but needs to be revamped in terms of strategy, visual design, technology or content.
- Optimisation, when the foundations are already in place but visibility, user experience, content or conversion rates need to be improved.
- Landing page, when a campaign needs a clear objective: an enquiry, a registration or a download.
When is a new or optimised B2B website worthwhile?
How to recognise that your website no longer meets your requirements:
- Your website is hardly found on Google
- Services are explained in a way that is difficult to understand
- Marketing generates traffic, but hardly any enquiries
- Content has grown and is difficult to maintain
- The website does not provide enough support for sales and marketing
A modern B2B website creates clarity here: it makes services understandable, can be found and actively supports lead generation.
Still in the evaluation phase? The Whitepaper "Website as a budget driver" shows how B2B websites can better support visibility, enablement and enquiries.
Best Practice Website: Technical Service Gratkorn
From complex services to clear enquiries in B2B
For Technical Service Gratkorn, we specifically reorganised the structure, content and SEO, focusing on clear user guidance, better findability and a website that turns services into concrete enquiries.
The challenge: Technical B2B services such as valve service, mechanical seal service or roll grinding service need more than just visibility online. It is crucial to have a presence that is easy to understand, creates trust and facilitates enquiries.
The result: a B2B website that clearly communicates complex industrial services, reaches relevant target groups better and provides targeted support for sales with a structured digital presence.
The new website helps the sales department to present technical services in an understandable way.
More about the project: Website relaunch Technical Service Gratkorn
What our customers say
Lukas Reitinger,
LaserCladding Austria
"The collaboration with B2IMPACT was very pleasant and professional. Our wishes and requirements were well understood and translated into a modern, clear website. The fast communication and willingness to respond flexibly to feedback were particularly positive. Thank you for this competent and constructive collaboration!"
Daniela Rainer,
Technical Services Gratkorn
"From the initial concept to the final design, we felt completely understood. The team thought along with us, provided impetus - and created a website that not only reflects our strategy, but brings it to life."
Managing Director Johann Fruhmann,
GlassCube
"I was very satisfied with the advice, the implementation and our collaboration. As I hadn't done much marketing myself, I was very open to the professional input and the suggestions appealed to me. Thanks to the white paper, I have a new tool to generate leads. The revised video improves our image and I am happy to implement further measures with B2IMPACT in the future."
Jürgen Steiner,
Messer Austria
"I think that when it comes to content from the industry for the industry, there are few providers other than B2Impact that can achieve such high quality. The collaboration was very structured and organised."
The benefits of working with our B2B agency for websites and design
Efficiency
Web, text, design & SEO from a single source - for lean processes and effective results.
30 years of B2B expertise
Our specialist editors bring specialist expertise to the point for convincing content.
Excellent in B2B
In the B2B sector, we are a unit of the FORUM Industrial Media unbeatable and has won several awards.
High range
Targeted visibility through our B2B databases, networks and industry platforms.
Start your B2B website project:
Get your free consultation!
Request a free initial consultation - 30-60 minutes to assess your website potential
Your solution to create your perfect B2B website!
Why a professional website pays off for your company
Our Combination of clear website structure, visibility and B2B industry understanding ensures that your website builds trust, reaches relevant target groups better and leads users to the enquiry.
With comprehensible content, well thought-out user guidance and a clean site architecture we create the basis for qualified enquiries - today via Google and tomorrow via new search environments such as ChatGPT, Copilot & Co.
If you want to have a B2B website created that will have a long-term effect, bWe accompany you from conception to launch.
Frequently asked questions about B2B website projects
When is it a good idea to launch a new B2B website?
A new B2B website is a good idea if your current website no longer explains your services clearly, generates too few qualified enquiries, or is no longer technically or structurally suited to your business. Particularly when dealing with complex products, technical services or specialised markets, your website needs a clear structure, high-quality content and straightforward conversion paths.
Is website optimisation enough, or do we need a relaunch?
That depends on the condition of your existing website. If the structure, technology and design are fundamentally sound, targeted optimisation of content, SEO/GEO, user navigation and CTAs may be sufficient. If the layout, content, templates or technology are outdated, a relaunch is usually a better option and more cost-effective in the long term.
What distinguishes a B2B website from a traditional corporate website?
A B2B website must make complex services easy to understand, build trust and appeal to different target groups – such as senior management, marketing, procurement, technical departments or sales. That is why it needs not only good design, but also clear content, a well-organised page structure, SEO/GEO, client testimonials, value propositions and clear ways to make enquiries.
Does B2IMPACT also provide support with SEO, GEO and website content?
Yes. B2IMPACT integrates website concept, content, design, SEO and GEO right from the start. This means we consider search intent, AI visibility, page structure, internal linking, metadata and clear, understandable content as a whole – so that your website isn’t just online, but is actually found and used.
For which sectors does B2IMPACT create websites?
B2IMPACT works primarily with B2B companies in the sectors of industry, technology, construction, energy, trade media and specialist markets. We are particularly strong when it comes to services that require explanation, where content must be presented in a technically accurate, understandable and enquiry-oriented manner.
What is the process for a B2B website project?
We start with an analysis: objectives, target audiences, existing content, SEO data, structure and technical requirements. We then develop the site structure, content strategy, design and implementation specifications, copy, CTAs and internal linking. Depending on the project, we also support the coordination, content population, quality assurance and ongoing optimisation.
What does a professional B2B website cost?
The costs depend heavily on the scope of the project: the number of pages, content requirements, design, technical implementation, SEO/GEO, multilingual support, interfaces and project coordination. That is why we quote for website projects on a case-by-case basis. During an initial consultation, we will determine whether targeted optimisation, a relaunch or a new website is the most appropriate course of action.
Does B2IMPACT also create landing pages for campaigns?
Yes. We create landing pages for Google Ads, LinkedIn campaigns, newsletters, webinars, downloads and themed B2B campaigns. They are particularly useful when a campaign is not intended to lead to a general website page, but rather to a focused landing page with a clear benefit and a straightforward conversion path.
How long does a website project take?
The duration depends on the scope of the project, internal coordination and technical implementation. Minor optimisations can be implemented within a few weeks, whilst a relaunch involving strategy, content, design and SEO/GEO requires considerably more lead time. We plan the process realistically and prioritise the measures that deliver the greatest benefit first.
Further services
for marketing & communication in B2B
Websites, content and visibility from a single source.
We develop websites and content for B2B companies that make complex services understandable and build visibility in a targeted manner. Whether website relaunches for industrial companies, content production for specialised technical topics or comprehensive B2B marketing solutions for SMEs in Austria: our work is geared towards demanding target groups and offers that require explanation.
Development or relaunch of websites: Structure, content & technical optimisation for a clear approach in the B2B environment. >>More info
Visual concepts for websites, landing pages and advertising material. So that your online presence makes a strong impression. >>More info
Whether blogs, white papers, e-books or case studies, we develop specialised content that will convince your target group. >>More info
Complex topics brought to the point: We convey your message clearly and individually. >>More info
