B2B Pharma Marketing
The right recipe for your communication
We speak pharmaceutically!
B2B marketing has many playing fields and some require special know-how. Especially in the pharmaceutical industry, there are strict legal requirements that have to be met in the Development of a pharmaceutical marketing strategy must be observed. We have been speaking the language of the pharmaceutical industry and medical experts for many years and, above all, we know the strict rules of the game.
We develop for clients in the healthcare industry Tailored content marketing campaigns and play them out on different communication channels. Choose from our Pharma Marketing Agency Services the right thing:
- Campaigns and advertising, classic and digital
- Medical Writing: journalistic texts and publications
- Graphic services, such as pharmaceutical packaging and blister design
- Pharma events: virtual, live and hybrid; webinars or press conferences
- Video production for pharmaceutical and medical topics
Especially when it comes to developing campaigns for ethical products that are intended to address the end consumer, you can rely on our expertise. Together with you, we define the Campaign goals and then develop a tailor-made conceptto give your products and messages the straightest route to the target group.
Why Pharma Marketing?
In a short anamnesis we work out the problems, goals, wishes and needs together with you. Together we arrive at a diagnosis, which is treated holistically in a campaign tailored to the target group.
Our content professionals and medical editors know what is important when it comes to copywriting and design. Together with them, we create pharmaceutical marketing campaigns within the legal framework that provide added value and trust and make your products and offers the talk of the town.
Consumer or prescriber marketing, referral or awareness marketing: we know your target group and the specific marketing needs. Together we create strategies that work and produce results.
RX medicines are prescription medicines that cannot be advertised to the public and therefore have a different target group than OTC medicines. RX medicines require different marketing measures and strategies than over-the-counter products.
Over-The-Counter medicines are drugs and medicinal products which are available over-the-counter in pharmacies and can therefore be marketed commercially and enable broader campaigns. We help you expand your sales market.
Pharma Events and Webinars
Our agency plans and realises your Pharmaceutical events: live, digital or hybrid. Webinars are a particularly popular format when it comes to special topics or further training in the medical field. We create the right Event for your stakeholders.
We organise Webinars for the pharmaceutical or healthcare sector. After the concept is in place,
- we create banners for your application and
- create the landing page for the registration.
- You can also use our database and our magazines to apply.
- For the perfect performance, we design and animate green screen backgrounds, belly bands (lower thirds) as well as intro and outro.
- Our professional speakers will be happy to lend you their voices for a specially recorded intro.
For your digital or hybrid pharma event we make our studio available or organise a suitable location. Lighting, technology and catering are available for your guests. External guests can be added by call. We have professional equipment for purely virtual events and our make-up artists will make you shine.
Medical congresses and conferences are our profession. For example, we organise webinars and training courses for the Pharmig Academy, such as the RARE DISEASES DIALOGUE.
Pharma Marketing in Practice
Have booklets, magazines and journals produced for the pharmaceutical sector
For Pharmig, the Austrian Pharmaceutical Industry Association, we produce the Member magazine PharmigInfo. The articles are written by external journalists who are deeply involved in the subject matter, we edit them, take care of the structure of the magazine and the entire graphic design up to printing and dispatch.
Peter Richter, Head of Communications & PR at Pharmig: "The colleagues at WEKA Industrie Medien know their media craft. We have already gone through many developments with our publication, which WEKA Industrie Medien has always accompanied with creativity and prudence."
We can also produce pharmaceutical magazines, journals or booklets for your company: in the highest professional journalistic quality, with top design and a noble look.
Medical Graphic Design
Pharma Packaging Design
You need a graphic Design for pharmaceutical packaging? Our Graphic Desinger:inside design packaging concepts for you and create labels and tags for glass or plastic bottles or cardboard packaging, even for fabric bags or entire boxes.
The specialists at our agency offer a wide range of pharmaceutical packaging design services, from banderoles and stickers to the design of outer packaging. We accompany you every step of the way, from the design to the print-ready file. If you wish, we can also organise the printing for you.
Blister Pack Design
At Design of pharmaceutical display packaging it is important that medicines and active ingredients are protected in the best possible way and that hygiene standards are maintained.
We create packaging concepts that protect your products and present the goods optimally. In addition, the delicate products should be easily distinguishable when removed from the plastic packaging. Our agency will be happy to advise you on a suitable blister design.
Do you speak technical jargon? We do!
We create your videos on medical topics
... and are happy to translate for you and your customers. We helped our client Allergopharma make dry explainer videos go viral for their target audience.
The Allergopharma Success StoryAn allergy is unpleasant. Also unpleasant are seemingly endless and dry medical videos on the subject, in awkward technical jargon. Even experts find it difficult to concentrate on the content. This was also the experience of Allergopharma, a supplier of so-called allergoids from Germany. With an explanatory video on a new, clinically relevant topic in allergy, they wanted to generate additional leads among doctors. In coordination with our agency, the content was prepared in an exciting and creative way. In this way, they succeeded in increasing the number of clicks.
We are your contact for Video production for pharmaceutical and medical topics, even for the most complex content! Together we will develop a concept that will secure the attention of your target groups.