B2B Pharma Marketing
The right recipe for your communication
Innovative pharmaceutical marketing for your success
Make your pharmaceutical marketing fit for the future. At B2Impact, we offer comprehensive marketing strategies that deliver your message clearly and precisely to the right target group. From Content marketing via digital campaigns, Corporate Publishing with magazines and blogs through to Video productions - We help you to be present in all channels. Whether OTC or RX marketingwe ensure that your brand grows sustainably and successfully stands out from the competition.
We develop for customers in the pharmaceutical and healthcare industries Tailored content marketing campaigns and play them out on different communication channels. Choose from our Pharma Marketing Agency Services the right one for your strategy.
Our services: Comprehensive pharmaceutical marketing solutions
- Pharmaceutical content marketing: High-quality content that creates trust - from articles and videos to whitepapers.
- Medical Writing: Precise, journalistic texts and scientific publications for the medical sector.
- Rx and OTC strategies: Effective, targeted campaigns, digital and classic.
- Multi-channel communication: Linking traditional and digital channels to position your brand widely.
- Corporate Publishing: Professional magazines, blogs and newsletters.
- Compliance-compliant solutions: Careful compliance with all regulatory requirements.
Why pharmaceutical marketing with B2IMPACT?
We understand the special challenges of the pharmaceutical industry. We work with you to develop a customised strategy that is precisely tailored to your goals and needs.
Content professionals for the pharmaceutical industry
Our specialised Content and medical writing teams know the legal framework and design content that creates trust and generates attention for your products.
Targeted campaigns for every target group
Whether Consumer or prescriber marketingwe develop Targeted strategiesthat address your target groups precisely and deliver measurable results.
RX drugs
RX medicines are prescription medicines that cannot be advertised to the public and therefore have a different target group than OTC medicines. RX medicines require different marketing measures and strategies than over-the-counter products.
OTC medicines
Over-The-Counter medicines are drugs and medicinal products which are available over-the-counter in pharmacies and can therefore be marketed commercially and enable broader campaigns. We help you expand your sales market.
Pharma Marketing in Practice
Have booklets, magazines and journals produced for the pharmaceutical sector
For Pharmig, the Austrian Pharmaceutical Industry Association, we produce the Member magazine PharmigInfo. The articles are written by external journalists who are deeply involved in the subject matter, we edit them, take care of the structure of the magazine and the entire graphic design up to printing and dispatch.
Peter Richter, Head of Communications & PR at Pharmig: "The colleagues at WEKA Industrie Medien know their media craft. We have already gone through many developments with our publication, which WEKA Industrie Medien has always accompanied with creativity and prudence."
We can also produce pharmaceutical magazines, journals or booklets for your company: in the highest professional journalistic quality, with top design and a noble look.
Pharma Events and Webinars
Our agency plans and realises your Pharmaceutical events: live, digital or hybrid. Webinars are a particularly popular format when it comes to specialised topics or further training in the medical field.
We organise Webinars for the pharmaceutical or healthcare sector. We offer:
- Customised design of the Landing page and Banner To the application
- Use of our Database and Magazines for range extension
- Professional Studio equipment and Speaker
- Complete solutions for digital or hybrid Events, incl. Technology, Location and Catering
Medical congresses and conferences are our profession. For example, we organise webinars and training courses for the Pharmig Academy, such as the RARE DISEASES DIALOGUE.
We create your videos on medical topics
We are experts in video production for Medical and pharmaceutical content. Complex topics are presented in an understandable and exciting way - just as we would like for Allergopharma successfully implemented. Thanks to our creative explanatory videos, Allergopharma was able to significantly increase its number of clicks and generate additional leads.
Whether dry explanatory videos or complex scientific content, we work with you to develop a tailor-made conceptthat ensures the attention of your target group and conveys content in an understandable way.
Medical Graphic Design
Pharma Packaging Design
You need a graphic Design for pharmaceutical packaging? Our Graphic Desinger:inside design packaging concepts for you and create labels and tags for glass or plastic bottles or cardboard packaging, even for cloth bags or entire boxes. From banderoles and labelling to the design of outer packaging, our agency's specialists offer a wide range of pharmaceutical packaging design services.
Blister Pack Design
At Design of pharmaceutical display packaging it is important that medicines and active ingredients are protected in the best possible way and that hygiene standards are met. We create packaging concepts that protect your products and present them in the best possible way. In addition, the delicate products should be easily recognisable when removed from the plastic packaging. Our agency will be happy to advise you on a suitable blister design.
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