Organising B2B events and
market successfully

Your B2B events agency in Austria
for specialist events, congresses, conferences and corporate events.

Event organisation and event marketing for successful B2B events

B2IMPACT supports companies, event organisers and organisations in the planning, marketing and delivery of successful B2B events. From the initial event concept through to participant recruitment, sponsor and exhibitor marketing, the event website and ticketing, right through to on-site support and post-event analysis, we provide all these services from a single source.

Why B2Impact?

Over 15 years’ experience in B2B event marketing
More than 20 specialist events a year
Extensive database of decision-makers from industry, the construction sector and building services engineering
360° reach via magazines, websites, newsletters and YouTube
In-house graphics, video and events team
Planning, marketing and implementation, all from a single source

Our services for your B2B events

Concept & Event Organisation

We work with you to develop the right format for your B2B event – from defining the objectives, through the programme and structure, right through to the organisational planning.

Whether it’s a specialist conference, a symposium, a corporate event, a trade fair or a webinar: we ensure that the structure, content and target audience are all well aligned.

Typical components: Event concept development, programme planning, scheduling, advice on event format, coordination and organisational preparation

Event marketing & reach

A B2B event only works if the right people find out about it.

We can help you promote your event through the right channels, with special access to target audiences in industry, construction and building services engineering.

Typical components: Participant recruitment, event communications, newsletters, social media, YouTube, reach in trade media, sponsor and exhibitor marketing

Implementation, Ticketing & Evaluation

From the event website through to ticketing and shop systems, right through to on-site support: we provide operational support for your event and ensure that registration, communication and delivery run smoothly and professionally.

After the event, we analyse the results and lessons learnt to inform future formats.

Typical components: Event website, ticketing, shop system, graphics, text, video, on-site support, reporting and analysis

Why choose B2IMPACT for B2B events?

Relevant B2B target groups

Through our database, specialist media and channels, we reach decision-makers and specialist target groups in industry, construction and building services engineering.

Events & Media Reach

Magazines, websites, newsletters, social media, editorial content, graphics and video ensure visibility before, during and after the event.

Over 15 years’ experience

Our team has many years’ practical experience of specialist conferences, industry events, meetings, webinars and hybrid formats.

Sponsors and exhibitors

We provide support with the marketing of sponsorship and exhibitor packages, thereby strengthening the financial foundation of your event.

The B2B events for which we are the right partner

We support companies and organisations with a range of event formats: from live events through to online and hybrid formats, right up to Webinar.

Specialist conferences

For complex specialist topics, thought leadership and dialogue with decision-makers from a particular sector.

Conferences and specialist conferences

For compact specialist events with a clearly defined target audience, a specific topic and highly relevant content.

Industry events

For events that bring together companies, experts and partners within an industry.

Customer events

For businesses that want to connect with customers, partners or prospective clients in person and strengthen relationships.

Corporate Events

For business events that bring together your brand, message and target audience in a professional manner.

Trade fair formats

For larger-scale events featuring multiple programme items, exhibition areas, partners or sponsors.

Online and hybrid events

For events that combine digital reach with live elements or flexible ways of taking part.

Webinars and webcasts

For specialist digital communication, knowledge transfer, lead generation or as a complement to larger event formats.

Our long-standing B2B events and trade fairs

B2IMPACT and FORUM Industrial Media have been bringing people, companies and specialist audiences together for many years – through well-established events for industry, construction, building services engineering, mobility, manufacturing and other B2B sectors.

Selected B2B events from our network:

Industrial Congress: The Austrian Industry Annual Conference brings together decision-makers from industry, technology and business
Car Test Day: The B2B fleet event organised by the trade journal *firmenwagen*
Technology in the hospital: The specialist conference on technical infrastructure, digitalisation, energy efficiency and security of supply in hospitals.
SOLID Conference: The industry hub for the construction and digital communities.
DNA Summit: Shows manufacturing companies how digital assistance systems, industrial AI and new ways of organising work can be put into practice on the production floor.
ETT – Spare Parts Conference: Brings together experts from after-sales, spare parts management, service and spare parts logistics

This is how an event project with B2IMPACT works

From the initial idea through to evaluation: we structure your B2B event to ensure that the target audience, format, marketing and execution all work in harmony.

Objectives & Target Audiences

We discuss what the event is intended to achieve: attendees, leads, sponsors, exhibitors, brand visibility, customer loyalty or thought leadership.

Format & Concept

We define the format, structure, themes, programme flow and required services to suit the target audience and objectives.

Communication & Marketing

The event website, ticketing, communications plan, newsletter, social media, media channels, and sponsorship and exhibitor documentation are being prepared.

Implementation & Evaluation

Our team provides support with organisation, production and on-site or digital support. We then analyse the results and lessons learnt.

What our customers say

Lydia Höller,
dankl+partner consulting

“Through numerous specialist events we have organised together, we have found B2IMPACT and Forum Industriemedien to be competent, highly effective and committed partners. Their in-depth understanding of industrial target groups, maintenance and asset management is particularly valuable. The team immediately grasps what matters.”

Jürgen Steiner,
Messer Austria

"I think that when it comes to content from the industry for the industry, there are few providers other than B2Impact that can achieve such high quality. The collaboration was very structured and organised."

Katja Hoyer,
Climate and Energy Fund

"At the B2IMPACT agency, journalistic expertise and creativity come together. Two things that create appealing and informative products that are a pleasure to read."

Daniela Rainer,
Technical Services Gratkorn

"From the initial concept to the final design, we felt completely understood. The team thought along with us, provided impetus - and created a website that not only reflects our strategy, but brings it to life."

Are you planning a B2B event?

Don’t have a final concept yet? No problem. During our initial consultation, we’ll clarify the target audience, format, scope and the most sensible next steps.

Frequently asked questions about B2B events, event marketing and event organisation

B2IMPACT, a division of FM Forum Industriemedien GmbH (formerly WEKA Industrie Medien), has been developing successful specialist events, conferences, webinars and industry events for B2B target groups for many years. Our aim: events that are professionally organised, high-profile and reach the right people. Here, we answer the most frequently asked questions about planning, marketing and implementation.

Who would benefit from working with B2IMPACT?

This partnership is ideal for companies, organisations and event organisers wishing to reach B2B target groups in Austria. It is particularly relevant for specialist topics in industry, construction, building services engineering, mobility, manufacturing and related B2B sectors.

B2IMPACT is the ideal partner, particularly when an event needs not only to be organised, but also professionally marketed and evaluated.

What services does B2IMPACT provide for B2B events?

B2IMPACT provides support with concept development, event organisation, event marketing, participant recruitment, sponsor and exhibitor outreach, event websites, ticketing, communications, on-site or digital delivery, and post-event analysis. Depending on the project, we can provide individual services or manage the event comprehensively from the initial idea right through to evaluation.

Which B2B events does B2IMPACT organise and support?

B2IMPACT provides support for specialist conferences, meetings, symposia, client events, corporate events, industry events, trade fairs and festivals, webinars, webcasts, as well as online and hybrid events. It is not just the format that matters, but whether the target audience, content, marketing and execution are well aligned.

How do you attract the right attendees to a B2B event?

The foundation is laid by a clearly defined target audience, a relevant topic, clear communication of benefits and appropriate channels. To this end, B2IMPACT utilises, amongst other things, trade media, newsletters, websites, social media, YouTube and existing channels for reaching target audiences in industry, construction and building services engineering.

This not only raises the profile of an event, but also ensures it reaches those people who are relevant from a professional and business perspective.

Does B2IMPACT also provide support to sponsors and exhibitors?

Yes. B2IMPACT provides support with the marketing of sponsorship and exhibitor packages. This can be a key factor for success, particularly at specialist conferences, industry events and larger B2B events.

Depending on the project, marketing on a commission basis is also possible.

Does B2IMPACT also create event websites, ticketing systems and online shops?

Yes. Event websites, ticketing platforms and online shop systems can form part of the event project. This enables registration, booking, communication with participants and organisational processes to be managed professionally.

In addition, graphics, text, video, newsletters and accompanying marketing materials can all be produced from a single source.

How much does it cost to use the services of a B2B events agency?

The costs depend heavily on the format, scope, target audience, marketing efforts, technology, venue, sponsorship, ticketing and support. A webinar requires different resources to a specialist conference or a hybrid industry event. During the initial consultation, we will clarify which services are actually required and which tasks can be handled in-house.

How much does it cost to use the services of a B2B events agency?

Further B2B marketing services for your business

To ensure your B2B event remains visible before, during and after the event, B2IMPACT also provides support in the form of complementary marketing services: video, graphics, websites, landing pages and tailor-made content for specialist target groups in industry, engineering, construction and building services engineering.

Your point of contact for all matters relating to events

Beatrice Schmidt

Managing Director, FM Forum Industriemedien GmbH & B2IMPACT

E-mail

Organising B2B events and market successfully