About B2IMPACT
B2B marketing for industry, technology and complex markets
B2IMPACT is the B2B marketing agency of FM Forum Industriemedien GmbH, based in Vienna
We help businesses communicate complex products, services and topics in a way that is easy to understand, build their digital presence and reach the right decision-makers. To achieve this, we combine B2B and industry expertise with content, websites, SEO & GEO, performance marketing, social media, corporate publishing, design, video and multimedia.
Our focus is on areas where marketing needs to provide more explanation: in industry, technology and specialised B2B markets.
B2IMPACT at a glance
- Focus on industry, technology and B2B offerings that require explanation
- Strategy, content and digital implementation, all under one roof
- Experience with Austrian and international B2B companies
- A combination of agency, digital, media and editorial expertise
What makes B2IMPACT special
Understanding of B2B and the industry
B2B marketing operates according to different rules to consumer communication: products often require further explanation, decision-making processes take longer, and several specialist departments are involved.
Every day, we engage with markets, companies and decision-makers from the sectors of industry, manufacturing, construction and building services, energy, the automotive sector, logistics and other specialist industries.
This helps us to grasp complex topics more quickly, identify relevant information needs and view communication from a perspective that goes beyond marketing.
Digital agency expertise drawn from our own experience
We combine strategic B2B marketing with in-depth expertise in websites, SEO & GEO, performance marketing, social media, content and digital user experience.
This expertise is not only gained through client projects: within FM Forum Industriemedien, we operate and continue to develop our own websites and digital platforms, newsletters, social media channels, online products and digital campaigns.
We are constantly keeping abreast of new developments in search engines, AI-powered search, content, performance and user behaviour – and apply this expertise directly to our clients’ projects.
Journalistic expertise from a specialist media organisation
As an agency of the FM FORUM Industrial Media We combine our marketing expertise with the know-how of a specialist B2B media organisation.
Working alongside our specialist editorial teams, we combine journalistic expertise with strategic corporate communications. Our publishing portfolio includes specialist media, digital offerings, events, video, podcasts and other formats aimed at B2B audiences.
For our agency work, this means in-depth expertise, a close connection with relevant target audiences, and ongoing experience of how the use of information and media is changing.
B2B media you may be familiar with: INDUSTRIEMAGAZIN, Wirtschaftsnachrichten, TGA and SOLID are part of FM Forum Industriemedien.
Our services for B2B companies
Content & Corporate Publishing
We develop content for complex topics and different stages of the customer journey – from specialist articles and white papers to corporate magazines.
Websites, SEO & digital visibility
We design and optimise B2B websites with a focus on user experience, search engines, AI-powered search and conversion – from content audits to website relaunches.
>> About websites & SEO
Performance & Social Media
We develop and manage campaigns on Google, LinkedIn, Meta and other relevant channels – tailored to the target audience, the sales funnel and measurable marketing objectives.
Design & Brand Communication
From digital campaign materials to print products and corporate identity, we combine design with content and brand strategy.
Video, Podcasts & Multimedia
Videos, interviews, webinars, podcasts and other formats for B2B communication are produced in our own TV and podcast studio as well as on location.
Events & Webinars
We design and manage B2B events and webinars – from the topic and target audience, through promotion and participant recruitment, to the delivery of content and organisational arrangements.
B2B marketing tailored to your business
Not every business needs the same channels, formats or measures.
That is why our projects do not start with a ready-made, standard solution. We clarify objectives, target audiences, existing structures and actual needs. This results in a mix of measures that is tailored to the company, its resources and its specific marketing objectives.
This could be a comprehensive website relaunch, ongoing content and SEO support, a lead generation campaign, a customer magazine or targeted support for an in-house marketing team.
Selected B2B projects
What we deliver for B2B companies:
Website & digital visibility
Complex website projects, from strategy and content through to SEO and GEO, right through to implementation.
>> Read the success story: Website relaunch for Lasercladding Austria
Content & Thought Leadership
Specialist content designed to explain complex topics in an accessible way and showcase expertise.
>> Read the success story: PHARMIG – Redesign of a trade magazine
Campaigns & Lead Generation
Digital campaigns in which reach, content, landing pages and conversion are considered as a whole.
>> Read the success story: Messer Austria – specialist content for industrial audiences
The people behind B2IMPACT
Our team brings together a range of expertise in B2B marketing, editorial work, content, SEO & GEO, online marketing, design, web and multimedia.
Depending on the task at hand, the relevant specialists work together as part of a joint project team. Strategy, project management and operational implementation are coordinated – rather than viewing individual measures in isolation.
Nicole Fleck
Agency Management & Art Director
Strategy – Creation – Brand Communication
Patricia Schubirsch
Management
Digital products
Digital products – platforms – innovation
Beatrice Schmidt
Management, FM Forum Industriemedien & B2IMPACT
B2B media – Strategy – Business development
Daniela Harmer
Head of Corporate Publishing
Editorial – Corporate Publishing – Content
Barbara Plöchl
Online Marketing, SEO & Content
SEO & GEO – Content – Websites & Online Marketing
Lehel Hunter Pataki
E-commerce & Web Specialist
CMS – Web development – technical design
Philipp Naller
Ads Specialist
Google Ads – YouTube Ads – Demand Generation – AI
Kim Martini
Software Architect
System integration – Interfaces – Zero-downtime deployment
Let’s get to know your business
Are you looking for an agency that can get to grips with complex products and B2B markets, and that combines strategy with practical implementation?
Then tell us what you’re working on and where you need help.
Discuss project
