At the heart of B2B marketing is the art of persuasion through effective content. This guide covers all areas of content auditing - your key to
Category: Content Marketing
Enter the stage of B2B content marketing, where every word and every line you write has the potential to be not only heard, but deeply understood.
Especially for B2B companies, continuous content checks can be a meaningful evaluation of the progress of a content marketing campaign.
Will ChatGPT fundamentally revolutionise marketing? We venture an analysis.
The end of the third-party era is predicted for 2024. In this text we explain to what extent advertisers and publishers will be affected.
Video content marketing drives your brand even higher.
B2B companies use content to build trust and a relationship with potential customers. But questions always arise like: What exactly should I write? Content marketing personas provide the answer.
Telling exciting stories is an art. However, it is an even greater art to motivate people to take (buying) action through your own storytelling.
Even after the pandemic, most companies in B2B business want to expand their digital sales channels. White papers are the perfect door openers, but also much more.
The new "earning instead of owning" market will become one of the strongest drivers of content marketing in the next few years - and vice versa, comments Martin Schwarz.
How we delivered digital content for the European Print Power initiative.
For most marketers, it's a real mood killer: the word spreading loss. But there are also scatter gains in marketing. If you target your messages correctly.
In an interview with B2IMPACT, Moss explains what a dedicated newsroom is good for, why communication in companies sometimes fails and how the roles in communication departments need to be redistributed.
Do companies actually need newsrooms? And what effect can these newsrooms have on communication performance?
We tried to trace the fever curve of B2B marketing in a survey.