Short, crisp and immediately captivating - that is the essence of snackable content. This format transforms complex information into appealing, easily digestible morsels of information that make their
Every second counts in the everyday life of a B2B marketer. Target groups expect up-to-date, relevant content. But how can you ensure that your content reaches them at exactly the right moment?
At the heart of B2B marketing is the art of persuasion through effective content. This guide covers all areas of content auditing - your key to
Enter the stage of B2B content marketing, where every word and every line you write has the potential to be not only heard, but deeply understood.
Especially for B2B companies, continuous content checks can be a meaningful evaluation of the progress of a content marketing campaign.
Here we present the six biggest mistakes in creating buyer personas that you should remove from your concept.
Will ChatGPT fundamentally revolutionise marketing? We venture an analysis.
The end of the third-party era is predicted for 2024. In this text we explain to what extent advertisers and publishers will be affected.
Video content marketing drives your brand even higher.
B2B companies use content to build trust and a relationship with potential customers. But questions always arise like: What exactly should I write? Content marketing personas provide the answer.
Content marketing is the golden key to success, especially in the B2B sector. But finding this key is a complex path. Don't worry - this text is your guide!
Telling exciting stories is an art. However, it is an even greater art to motivate people to take (buying) action through your own storytelling.
Even after the pandemic, most companies in B2B business want to expand their digital sales channels. White papers are the perfect door openers, but also much more.
In this article, we give you five simple tips and tricks to improve your content marketing strategy.
For most marketers, it's a real mood killer: the word spreading loss. But there are also scatter gains in marketing. If you target your messages correctly.
Thomas Koch is one of Germany's most distinguished marketing experts. And says: the fact that trade fairs have now fallen away as a marketing channel because of the corona virus is not so bad.
In an interview with B2IMPACT, Moss explains what a dedicated newsroom is good for, why communication in companies sometimes fails and how the roles in communication departments need to be redistributed.
Do companies actually need newsrooms? And what effect can these newsrooms have on communication performance?
Better good content and no efficiency measurement than the other way around. A study shows how companies best prioritise their advertising spend.
The new "earning instead of owning" market will become one of the strongest drivers of content marketing in the next few years - and vice versa, comments Martin Schwarz.
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