StromLinie: Corporate Publishing in Practice

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StromLinie - The magazine on the energy transition in a new look


Founded in 1953 as the "Verband der Elektrizitätswerke Österreichs" (Association of Austrian Electricity Utilities), "Oesterreichs Energie" still represents the interests of the Austrian electricity industry today - and at the same time confidently provides the programme for the energy supply of our country in the coming decades.

As the first point of contact for energy issues, Oesterreichs Energie works closely with political institutions, authorities and associations and informs the public about issues in the electricity sector. With over 25,000 employees, the approximately 140 member companies of the association generate about 90 percent of Austria's electricity.


Creative minds at work

At the beginning of 2020, we, the WEKA Industry MediaThanks to its fresh, "magazine-heavy" concept, the company was awarded the contract for the relaunch of the print title. "StromLinie". Already since 1993 Austria's energy through the magazine, informs its stakeholders about hot topics related to the country's energy industry. The strength of the magazine's content was now to be expressed visually through a fresh coat of paint.

In a first step, the Creative Department of our house a dummy magazine, sample stories and sample formats. They worked with strong, meaningful and high-quality photos, introduced new, easy-to-read yet informative sections and paid special attention to high-profile interview partners.

Journalism that convinces

The thoroughly journalistic magazine concept that we were allowed to present to the interest group of the Austrian electricity industry at the beginning of 2020 was convincing: at the beginning of June of the same year, the first issue of "StromLinie" appeared in the form of a 60-page magazine for the stakeholders of the Austrian energy industry, for the first time in a new look.

"The energy transition is the project of our time. With the StromLinie magazine, we wanted to create a medium for the energy industry and all those interested who want to accompany us on the path towards climate neutrality," says Christian Zwittnig, press spokesman for Oesterreichs Energie. Readers can expect numerous exciting analyses, portraits and reports.

Kick-off with an interview with Minister Gewessler

The cover of the first issue was adorned by Climate Protection Minister Leonore Gewessler (Greens), who outlined in an exclusive interview the roadmap to the ambitious goal of covering 100% of Austria's electricity demand with renewable energies from 2030. Reports on the balance sheet and structural effects of the Corona crisis on energy suppliers as well as interviews on the infrastructural challenges of the next few years and features on innovations in the electricity industry rounded off the issue.

StromLinie now appears four times a year

"StromLinie has been the magazine of the Austrian electricity industry for years. In close cooperation with the creative minds at WEKA Verlag, we have succeeded in transferring this heritage into a modern, clearly structured and aesthetically pleasing publication. With the new magazine, Oestereichs Energie now has a contemporary platform to accompany the technological and structural change editorially in the coming years," says Zwittnig. This is the finest Corporate Publishing in practice.

With a strong visual language, top-class content and texts, StromLinie 2022 was also able to convince the expert jury of the Austrian Magazine and Trade Media Association (ÖZV) and was awarded the Austrian Magazine Prize.

Written by

Picture of Daniela Purer
Daniela Purer
Head of Corporate Publishing - Daniela is a passionate journalist and expert in corporate publishing. She accompanies the process from brainstorming and conception to the finished product. Her texts are convincing according to all the rules of storytelling.
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