B2B event marketing: With experiences to results
B2B event marketing aims to increase your credibility as a company.
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B2B marketing
B2B graphic design - your powerful tool for success
B2B graphic design is the basis for presenting your own brands, products and services.
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Social media marketing tips for B2B companies
We have five exciting social media marketing tips for B2B companies ready for you!
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AI in B2B marketing: take it with a grain of salt
Many companies and marketing teams are using AI to drive operational efficiencies while improving the customer experience.
AI in B2B marketing: take it with a grain of salt Read More »
Corporate publishing in B2B: The supreme discipline in content marketing
Corporate publishing in B2B offers a wide range of creative possibilities and goals that the company can achieve with it.
Corporate publishing in B2B: The supreme discipline in content marketing Read More »
SEO for B2B companies - Expert on the floor
How do I present my brand so that the customer finds it as a solution on the internet? Barbara Plöchl gives the answer in the podcast episode: SEO for B2B companies.
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B2B performance marketing - how to make your success tangible
B2B performance marketing offers you the perfect opportunity to precisely analyse the efficiency of individual advertising measures and save money in the process.
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Success Story ALK Abelló: A brochure as a lifesaver
The "Jext Pen" from the pharmaceutical company ALK Abelló can save the lives of allergy sufferers in the event of a severe reaction. B2IMPACT designed a brochure to make the handling easier to understand.
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Sales via LinkedIn - the expert explains
Expert Harald Fischer explains why sales is an indispensable marketing companion on all digital platforms, especially on social networks.
Sales via LinkedIn - the expert explains Read More »
Content marketing personas for successful B2B content marketing
B2B companies use content to build trust and a relationship with potential customers. But questions always arise like: What exactly should I write? Content marketing personas provide the answer.
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B2B Content Marketing: Your guide
Content marketing is the golden key to success, especially in the B2B sector. But finding this key is a complex path. Don't worry - this text is your guide!
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Storytelling Marketing: Why you should focus on storytelling
Telling exciting stories is an art. However, it is an even greater art to motivate people to take (buying) action through your own storytelling.
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Houska Prize: B2IMPACT and B&C Private Foundation for the "Research Oscar
This year, just like every year, a multi-page brochure is available at the award ceremony, filled with topics related to the renowned prize. But this year, the B2IMPACT team was allowed to design the pages.
Houska Prize: B2IMPACT and B&C Private Foundation for the "Research Oscar Read More »
Why graphic design is an indispensable part of marketing strategy
The versatility of the use of graphic design should not be underestimated. Because no, graphic design is not just a logo and a snazzy background.
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StromLinie: Corporate Publishing in Practice
At the beginning of 2020, we, WEKA Industrie Medien, were awarded the contract for the relaunch of the print title "StromLinie" thanks to a fresh, "magazine-heavy" concept.
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5 steps to becoming a Content Marketing Pro
In this article, we give you five simple tips and tricks to improve your content marketing strategy.
5 steps to becoming a Content Marketing Pro Read More »
Don't write before you have tested your B2B theme
How do you know if this content will perform well? Our practical and interactive topic test will give you an indication.
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B2IMPACT at the Indoor Skydiving Centre: We have landed
Our agency presentation at the Windobona indoor skydiving centre was not just about marketing at a new altitude.
B2IMPACT at the Indoor Skydiving Centre: We have landed Read More »
Spreading loss: Why we might be overdoing it with targeting in B2B marketing
For most marketers, it's a real mood killer: the word spreading loss. But there are also scatter gains in marketing. If you target your messages correctly.
Spreading loss: Why we might be overdoing it with targeting in B2B marketing Read More »
Coronavirus: an opportunity for B2B marketing?
COVID 19 shows one thing above all: that marketing organisations must become more independent of black outs from channels over which they have no influence.
Coronavirus: an opportunity for B2B marketing? Read More »
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