This year alone, there will be more than 500 theme days and B2B events such as trade fairs, which offer golden opportunities for your marketing for theme setting.
Plan your B2B marketing campaigns for 2024 with these marketing calendars Read More »
The software solution from meetyoo, which B2IMPACT exclusively supports in Austria, was developed in Germany and is a real high-end product. Not a do-it-yourself kit for beginners, but a real professional tool with which you can make an impression and actually sell and network.
meetyoo: With experiences to results Read More »
How can you still make online events palatable to participants after more than a year of Zoom and Co. We reveal the recipe for a successful virtual experience.
Virtual events: How to make your online event a success Read More »
In this article, we give you five simple tips and tricks to improve your content marketing strategy.
5 steps to becoming a Content Marketing Pro Read More »
Even after the pandemic, most companies in B2B business want to expand their digital sales channels. White papers are the perfect door openers, but also much more.
White Paper: Even more important after Corona than before Read More »
How many social media channels are important for a company? A recent study suggests an interesting thought on this topic.
Social media: Not another canal discussion! Read More »
Better good content and no efficiency measurement than the other way around. A study shows how companies best prioritise their advertising spend.
Content production: Bad storytelling is not possible Read More »
We tried to trace the fever curve of B2B marketing in a survey.
The fever curve of B2B marketing: what changes after Corona Read More »
Do companies actually need newsrooms? And what effect can these newsrooms have on communication performance?
How to set up a newsroom in your company and establish a content marketing culture Read More »
In an interview with B2IMPACT, Moss explains what a dedicated newsroom is good for, why communication in companies sometimes fails and how the roles in communication departments need to be redistributed.
"The newsroom is a means to implement good content marketing". Read More »
Thomas Koch is one of Germany's most distinguished marketing experts. And says: the fact that trade fairs have now fallen away as a marketing channel because of the corona virus is not so bad.
Thomas Koch: "My God, have we learned a lot". Read More »
COVID 19 shows one thing above all: that marketing organisations must become more independent of black outs from channels over which they have no influence.
Coronavirus: an opportunity for B2B marketing? Read More »
For most marketers, it's a real mood killer: the word spreading loss. But there are also scatter gains in marketing. If you target your messages correctly.
Spreading loss: Why we might be overdoing it with targeting in B2B marketing Read More »
Our agency presentation at the Windobona indoor skydiving centre was not just about marketing at a new altitude.
B2IMPACT at the Indoor Skydiving Centre: We have landed Read More »
How we delivered digital content for the European Print Power initiative.
Print Power: With digital content marketing for print Read More »
How do you know if this content will perform well? Our practical and interactive topic test will give you an indication.
Don't write before you have tested your B2B theme Read More »
The new "earning instead of owning" market will become one of the strongest drivers of content marketing in the next few years - and vice versa, comments Martin Schwarz.
Why subscription services in particular need content marketing in the B2B world Read More »
LinkedIn is one of the fastest growing social platforms, especially in the B2B sector.
LinkedIn: Forget company pages Read More »
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