This year alone, there will be more than 500 theme days and B2B events such as trade fairs, which offer golden opportunities for your marketing for theme setting.
The software solution from meetyoo, which B2IMPACT exclusively supports in Austria, was developed in Germany and is a real high-end product. Not a do-it-yourself kit for beginners, but a real professional tool with which you can make an impression and actually sell and network.
How can you still make online events palatable to participants after more than a year of Zoom and Co. We reveal the recipe for a successful virtual experience.
In this article, we give you five simple tips and tricks to improve your content marketing strategy.
Even after the pandemic, most companies in B2B business want to expand their digital sales channels. White papers are the perfect door openers, but also much more.
How many social media channels are important for a company? A recent study suggests an interesting thought on this topic.
Better good content and no efficiency measurement than the other way around. A study shows how companies best prioritise their advertising spend.
We tried to trace the fever curve of B2B marketing in a survey.
Do companies actually need newsrooms? And what effect can these newsrooms have on communication performance?
In an interview with B2IMPACT, Moss explains what a dedicated newsroom is good for, why communication in companies sometimes fails and how the roles in communication departments need to be redistributed.
Thomas Koch is one of Germany's most distinguished marketing experts. And says: the fact that trade fairs have now fallen away as a marketing channel because of the corona virus is not so bad.
COVID 19 shows one thing above all: that marketing organisations must become more independent of black outs from channels over which they have no influence.
For most marketers, it's a real mood killer: the word spreading loss. But there are also scatter gains in marketing. If you target your messages correctly.
Our agency presentation at the Windobona indoor skydiving centre was not just about marketing at a new altitude.
How we delivered digital content for the European Print Power initiative.
How do you know if this content will perform well? Our practical and interactive topic test will give you an indication.
The new "earning instead of owning" market will become one of the strongest drivers of content marketing in the next few years - and vice versa, comments Martin Schwarz.