Podcasts have become increasingly popular in recent years and have developed into an important medium for information exchange and entertainment. With a wide variety of topics and formats, they offer a unique opportunity to find out about current events and areas of interest in an uncomplicated way and without wasting a lot of time. Numerous advantages of podcasts are also used in the B2B sector, which is why branded podcasts have become an indispensable part of the marketing mix for many companies.
Branded podcasts for B2B companies
Why podcasts are an important part of your Marketing mix The fact that this format has now become an integral part of many people's everyday lives shows above all how important it is. According to a Study by Podigee from Germany, more than 10 million Germans listen to podcasts. They are predominantly young, high-income and educated. Why do so many people listen to podcasts? Because this format, like no other, enables you to establish a close connection with your target group and get closer to them through the sense of hearing.
When we talk about this topic, experts from the WEKA Multi Media House is not missing. The head of the TV and podcast studio at WEKA Industrie Medien explains in the new episode of "B2B for the earswhy and how modern companies should use branded podcasts.