Your company has a reputation among your employees, whether you have consciously created it or not. With employer branding in B2B, you can consciously control it.
Employer branding in B2B: How your employer brand influences your company's success Read More »
Even in the world of metal technology, which is characterised by precision and the art of engineering, the eye shines in the brilliance of design. When technology and graphic design go hand in hand, precision and aesthetics are the result - and it is precisely this symbiosis that leads to success. In the following success story, we report on our collaboration with the Metal Technology Industry Association
Success Story INSIDE: Metalworking Industry Association and B2IMPACT Read More »
Here are the 8 most effective lead generation strategies of 2023.
Lead generation in 2024: 8 tips in the B2B sector Read More »
We'll guide you through the essential steps to creating a B2B social media presence that is sure to hit the mark.
Maximise your B2B social media presence: 10 tips & tricks Read More »
The success story of the Barbie brand is an impressive demonstration of effective marketing strategies that have made the toy a timeless cult object.
Barbie - the secret behind the successful brand Read More »
Numerous advantages of podcasts are also used in the B2B sector, which is why branded podcasts have become an indispensable part of the marketing mix for many companies.
Branded podcasts explained easily Read More »
Here we present the six biggest mistakes in creating buyer personas that you should remove from your concept.
Buyer Personas: These are the biggest mistakes Read More »
Daniela Purer, Head of Corporate Publishing at the agency B2IMPACT explains in the Corporate Publishing Podcast why print products will not die out.
Corporate Publishing Podcast: Why CP should not be missing from your B2B marketing mix! Read More »
The end of the third-party era is predicted for 2024. In this text we explain to what extent advertisers and publishers will be affected.
The end of third-party cookies in Chrome - the end of the online advertising market? Read More »
B2B event marketing aims to increase your credibility as a company.
B2B event marketing: With experiences to results Read More »
B2B graphic design is the basis for presenting your own brands, products and services.
B2B graphic design - your powerful tool for success Read More »
We have five exciting social media marketing tips for B2B companies ready for you!
Social media marketing tips for B2B companies Read More »
Many companies and marketing teams are using AI to drive operational efficiencies while improving the customer experience.
AI in B2B marketing: take it with a grain of salt Read More »
Video content marketing drives your brand even higher.
Why video content marketing is important for your brand Read More »
How do I present my brand so that the customer finds it as a solution on the internet? Barbara Plöchl gives the answer in the podcast episode: SEO for B2B companies.
SEO for B2B companies - Expert on the floor Read More »
Our agency manager and art director Nicole Fleck explains in the new episode of "B2B for the ears" how to create good videos in a few minutes and with little equipment.
Video production for self-makers with Nicole Fleck Read More »
B2B performance marketing offers you the perfect opportunity to precisely analyse the efficiency of individual advertising measures and save money in the process.
B2B performance marketing - how to make your success tangible Read More »
Expert Harald Fischer explains why sales is an indispensable marketing companion on all digital platforms, especially on social networks.
Sales via LinkedIn - the expert explains Read More »
B2B companies use content to build trust and a relationship with potential customers. But questions always arise like: What exactly should I write? Content marketing personas provide the answer.
Content marketing personas for successful B2B content marketing Read More »
Content marketing is the golden key to success, especially in the B2B sector. But finding this key is a complex path. Don't worry - this text is your guide!
B2B Content Marketing: Your guide Read More »
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