Dusica Pavlovic

Lead generation in 2024: 8 tips in the B2B sector Read More »

Here are the 8 most effective lead generation strategies of 2023.

Barbie - the secret behind the successful brand

Barbie - the secret behind the successful brand Read More »

The success story of the Barbie brand is an impressive demonstration of effective marketing strategies that have made the toy a timeless cult object.

Branded podcasts explained simply with Joy Reisinger

Branded podcasts explained easily

Branded podcasts explained easily Read More »

Numerous advantages of podcasts are also used in the B2B sector, which is why branded podcasts have become an indispensable part of the marketing mix for many companies.

Employer branding in B2B - make your company strong from within

Employer branding in B2B - make your company strong from within Read More »

Your company has a reputation among your employees, whether you have consciously created it or not. With employer branding in B2B, you can consciously control it.

Buyer Personas: These are the biggest mistakes

Buyer Personas: These are the biggest mistakes Read More »

Here we present the six biggest mistakes in creating buyer personas that you should remove from your concept.

5_Podcast_B2IMPACT_Daniela_Purer_Corporate Publishing Podcast

Corporate Publishing Podcast: Why CP should not be missing from your B2B marketing mix!

Corporate Publishing Podcast: Why CP should not be missing from your B2B marketing mix! Read More »

Daniela Purer, Head of Corporate Publishing at the agency B2IMPACT explains in the Corporate Publishing Podcast why print products will not die out.

Out for the Third-Party-Cookies in Chrome

The end of third-party cookies in Chrome - the end of the online advertising market?

The end of third-party cookies in Chrome - the end of the online advertising market? Read More »

The end of the third-party era is predicted for 2024. In this text we explain to what extent advertisers and publishers will be affected.

B2B event marketing: With experiences to results

Event Marketing / Dusica Pavlovic

B2B event marketing aims to increase your credibility as a company.

B2B event marketing: With experiences to results Read More »

B2B graphic design - your powerful tool for success

Graphic Design / Dusica Pavlovic

B2B graphic design is the basis for presenting your own brands, products and services.

B2B graphic design - your powerful tool for success Read More »

Social Media Marketing Tips_Blog_B2IMPACT

Social media marketing tips for B2B companies

Social media / Dusica Pavlovic

We have five exciting social media marketing tips for B2B companies ready for you!

Social media marketing tips for B2B companies Read More »

AI in B2B marketing: take it with a grain of salt

AI in B2B marketing: take it with a grain of salt Read More »

Many companies and marketing teams are using AI to drive operational efficiencies while improving the customer experience.

Why video content marketing is important for your brand

Why video content marketing is important for your brand Read More »

Video content marketing drives your brand even higher.

SEO for B2B companies - Expert on the floor

SEO for B2B companies - Expert on the floor Read More »

How do I present my brand so that the customer finds it as a solution on the internet? Barbara Plöchl gives the answer in the podcast episode: SEO for B2B companies.

The B2IMPACT Podcast with Nicole Fleck on the topic of video production

Video production for self-makers with Nicole Fleck

Video production for self-makers with Nicole Fleck Read More »

Our agency manager and art director Nicole Fleck explains in the new episode of "B2B for the ears" how to create good videos in a few minutes and with little equipment.

B2B performance marketing - how to make your success tangible

B2B marketing, Performance marketing / Dusica Pavlovic

B2B performance marketing offers you the perfect opportunity to precisely analyse the efficiency of individual advertising measures and save money in the process.

B2B performance marketing - how to make your success tangible Read More »

Harald Fischer_Sales via LinkedIn_Podcast

Sales via LinkedIn - the expert explains

Sales via LinkedIn - the expert explains Read More »

Expert Harald Fischer explains why sales is an indispensable marketing companion on all digital platforms, especially on social networks.

Content marketing personas for successful B2B content marketing

Content marketing personas for successful B2B content marketing Read More »

B2B companies use content to build trust and a relationship with potential customers. But questions always arise like: What exactly should I write? Content marketing personas provide the answer.

B2B Content Marketing: Your guide