Social media marketing is often considered the wunderkind of the marketing world. Especially in the B2C sector, it is almost child's play to achieve awareness, conversions and leads. But what does it all look like for B2B companies? We have five exciting social media marketing tips for B2B companies!
Many B2B companies think they have to be present everywhere and on every channel. After all, that works for other companies too. And this is where you find the first social media marketing tip:
1. also say "no" sometimes!
As a B2B company, you don't have to be present everywhere and on every platform. What is important is that you are where your target group is.
You are not sure where the target group is travelling?
2. ears and eyes open!
Talk to your existing customers, research online and ask your employees. According to the Viennese motto: "Talking brings people together", you could also hold a workshop in your office.
Work out the topic Social mediaYou can also discuss possible contributions, ideas or strategies together with your employees. And don't forget the third social media marketing tip: Continuity is key. The key to a good social media presence is continuity.
3. not much happens overnight
The day before yesterday you created your company profile, yesterday you posted your first post and today you still don't have 10,000 followers?
Often one enters the Social Media Marketing on. It is important to post continuously and to offer your followers added value. Continuity can also be weekly or even monthly. And so on to the next social media marketing tip:
4. why? Why? Why?
Why should someone follow you? What content can you offer your followers? Content with added value is the best way to attract and keep followers. This could be an informative white paper or an exciting blog post.
And last but not least:
5. test, test, test...
... and always evaluate. Find out when your target group is active. On Mondays, you are often expected by a multitude of e-mails, but on Monday afternoons the world looks quite different, here you might have 10 minutes to read an exciting article.
On Tuesdays, people spend a lot of time on social media. It's the same with the time of day - many people start their day at 8 a.m., lunch break at 12 or 1 p.m., and many are exhausted and tired in the evening. Some Social media platforms already offer very precise analyses and thus help to reach the followers more precisely and better.