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Barbara Plöchl

Project management for SEO and content marketing - Barbara is an expert in marketing conception, SEO, content creation and online marketing. She accompanies projects from the idea to the finished campaign and formulates accurate messages. Barbara.Ploechl@b2impact.com

Best Practice SEO Audit, Whitepaper and Leads - GLASSCUBE_B2IMPACT (2)

Success Story GlassCube: Successful marketing strategies for the construction industry

Success Stories /

Digitalisation in the construction industry: GlassCube improves project management and transparency GlassCube has made a name for itself in the construction industry with its integrated approach to project management and reporting. Its unique "Bau-Controlling+" tool for data integration and the networking of project participants greatly improves efficiency and transparency in construction projects. This ability to significantly reduce the workload [...]

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Have a B2B content audit guide created - B2IMPACT agency

B2B Content Audit Guide: Steps, tips and tools for evaluating your content

Content marketing /

At the heart of B2B marketing is the art of persuasion through effective content. This guide covers all areas of content auditing - your key to a stronger online presence, improved customer loyalty and higher ROI. Key learnings on B2B content audits: Regular content audits are essential for your marketing success With the right tools, you can make data-based decisions The

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B2B marketing trends 2024 - B2IMPACT

B2B marketing trends 2024: strategies & tools for a successful year

B2B marketing /

In B2B marketing 2024, decision-makers are facing new and complex challenges. From adapting to advanced technologies such as artificial intelligence to the need for a differentiated customer approach and efficient resource utilisation. This article provides valuable insights into the key trends and tools that will lead your organisation to success in 2024. Overview: The top 9 trends

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Data-driven marketing with Google Ads - increase campaign performance

Data-driven marketing meets predictive Google Ads: definition, advantages and strategies

Performance marketing /

Predictive Google Ads play a key role in predictive marketing by combining advanced data analysis with targeted advertising measures. They enable you to maximise advertising efficiency and proactively adapt to future market trends. Find out how this form of data-driven marketing not only solves your current challenges, but also opens up future opportunities for your B2B marketing.

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What is a brand worth in B2B - B2IMPACT Agency

Why branding in B2B marketing is more than just a logo: The value of a strong brand

B2B marketing /

Branding is not only important for B2C companies. In the complex ecosystem of B2B marketing, a well-thought-out brand strategy can make all the difference. In this article, we take a comprehensive look at the mechanisms and benefits of an effective brand. What is B2B branding anyway? Attention is a rare commodity these days, so a clear brand presence is essential. In

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B2B Marketing Definition and Basics - B2IMPACT Agency

B2B marketing: definition, basics, instruments and trends

B2B marketing /

Effective B2B marketing is essential for winning customers, building long-term business relationships and increasing sales. Especially as competition is becoming increasingly intense in the B2B sector. In this article, we describe the basics of B2B marketing, the special features, suitable tools and current trends. We talk about target groups, channels and developments in this complex world

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Content marketing

Corporate Publishing

Video production

Performance marketing

Graphic Design

Event Marketing

B2B Marketing Mix