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Barbara Plöchl

Project management for SEO and content marketing -Barbara is an expert in marketing conception, SEO, content creation and online marketing. She accompanies projects from the idea to the finished campaign and formulates accurate messages. Barbara.Ploechl@b2impact.com

B2B website relaunch agency

B2B website relaunch: How to find the right agency

Online Marketing /

A website relaunch often begins with a simple realisation: the website is showing its age. The design no longer looks up-to-date, content is hard to find, enquiries are few and far between, or the CMS creates more work than it is worth. In the B2B sector in particular, there is rarely just a design issue at the root of the problem. Many corporate websites have evolved over the years: new products, business divisions, languages,

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Best Practice Website Relaunch – LaserCladding – B2IMPACT

Success Story: Website relaunch for LaserCladding Austria

Success Stories /

LaserCladding Austria specialises in laser cladding, industrial repair and the reconditioning of metal components. The company is part of an international group and offers both stationary and mobile laser powder cladding services directly at the customer’s premises. The technical expertise was clearly evident. However, the website needed to highlight this strength more effectively: through clearer content, a more intuitive user experience,

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B2B website as a sales basis - B2IMPACT Agency - Blog_16_9_1920x1080

The B2B website as a sales basis: How to turn reach into demand

Online Marketing /

Many B2B teams invest their budget in campaigns, content, trade fairs and social media, yet still feel that, whilst a lot is happening, too little of it is yielding tangible results. Too few relevant enquiries. Too many follow-up queries. Too many conversations that go nowhere. In practice, the problem rarely lies with the channel itself. It lies with the bottleneck that follows the

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B2B marketing trends 2024 - B2IMPACT

B2B Marketing Trends 2026: Strategies & tools for a successful year

B2B marketing /

In B2B marketing 2026, the winner is not who produces the most content, but who is visible, credible and demonstrably effective. Search and AI systems are increasingly providing answers instead of clicks. At the same time, budgets remain tight, purchasing processes complex and decision-makers sceptical. This article offers valuable insights into the most important B2B marketing trends and B2B communication trends that your company

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B2B Marketing Definition and Basics - B2IMPACT Agency

B2B marketing: definition, basics, instruments and trends

B2B marketing /

Effective B2B marketing is essential for winning customers, building long-term business relationships and increasing sales. Especially as competition is becoming increasingly intense in the B2B sector. In this article, we describe the basics of B2B marketing, the special features, suitable tools and current trends. We talk about target groups, channels and developments in this complex world

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B2B website relaunch for technical services - B2IMPACT Agency - Blog

More visibility for technical services: The B2B website relaunch for Technical Service Gratkorn

Success Stories /

Anyone selling industrial services must do more than just describe their services. Solutions must be made tangible. This was precisely the challenge for Technical Service Gratkorn: the existing website technically showed the services, but did not reflect what customers get out of them. No depth, no SEO foundation, no funnel optimisation. Together with B2IMPACT, this became a digital sales lever: with comprehensible content,

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Make it snackable - Effective B2B marketing through snackable content - B2B Agency B2IMPACT

Snackable content for effective marketing: examples, advantages and application

Content marketing /

Short, crisp and immediately captivating - that is the essence of snackable content. This format transforms complex information into appealing, easily digestible morsels of information that reach and inspire your target group. Read this article to find out how you can best use these snackable content formats to convey messages clearly and convincingly. Summary: What is Snackable

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Situational content marketing - definition, benefits and implementation - B2IMPACT Werbeagentur

Situational content marketing: definition, benefits and successful implementation

Content marketing /

Every second counts in the everyday life of a B2B marketer. Target groups expect up-to-date, relevant content. But how can you ensure that your content reaches the right people at exactly the right moment? Situational content marketing (SCM) is the key. It allows you to react quickly to market changes, strengthen your brand and improve your SEO rankings. This article shows you how,

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Best Practice SEO Audit, Whitepaper and Leads - GLASSCUBE_B2IMPACT (2)

Success Story GlassCube: Successful marketing strategies for the construction industry

Success Stories /

Digitalisation in the construction industry: GlassCube improves project management and transparency GlassCube has made a name for itself in the construction industry with its integrated approach to project management and reporting. Its unique "Bau-Controlling+" tool for data integration and the networking of project participants greatly improves efficiency and transparency in construction projects. This ability to significantly reduce the workload

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Have a B2B content audit guide created - B2IMPACT agency

B2B Content Audit Guide: Steps, tips and tools for evaluating your content

Content marketing /

At the heart of B2B marketing is the art of persuasion through effective content. This guide covers all areas of content auditing - your key to a stronger online presence, improved customer loyalty and higher ROI. The most important points in a nutshell: Key learnings on B2B content auditing Regular content audits are essential for your marketing success With the right

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Data-driven marketing with Google Ads - increase campaign performance

Data-driven marketing meets predictive Google Ads: definition, advantages and strategies

Online Marketing /

Predictive Google Ads play a key role in predictive marketing by combining advanced data analysis with targeted advertising measures. They enable you to maximise advertising efficiency and proactively adapt to future market trends. Find out how this form of data-driven marketing not only solves your current challenges, but also opens up future opportunities for your B2B marketing.

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Corporate blog in B2B - Marketing agency B2impact

Corporate blogs: Your success factor in B2B content marketing

Content marketing, Online Marketing /

Enter the stage of B2B content marketing, where every word and every line you write has the potential to not only be heard, but deeply felt. In this realm of strategic communication, every message, every contribution counts in building a strong connection with your business audience. In this dynamic environment, corporate

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What is a brand worth in B2B - B2IMPACT Agency

Why branding in B2B marketing is more than just a logo: The value of a strong brand

B2B marketing /

Branding is not only important for B2C companies. In the complex ecosystem of B2B marketing, a well-thought-out brand strategy can make all the difference. In this article, we take a comprehensive look at the mechanisms and benefits of an effective brand. What is B2B branding anyway? Attention is a rare commodity these days, so a clear brand presence is essential. In

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