Daniela Harmer

Head of Corporate Publishing -Daniela is a passionate journalist and expert in corporate publishing. She accompanies the process from brainstorming and conception to the finished product. Her texts are convincing according to all the rules of storytelling. Daniela Harmer

b2impact

Content repurposing: How a 360-degree communication is created from a stakeholder magazine

Many association and company magazines contain high-quality content: interviews, analyses, background stories. This content has the potential to have an impact far beyond the print product. With a clear content repurposing strategy, it can be used to develop numerous digital formats and reach different target groups. Many associations, interest groups and companies invest time and budget in high-quality stakeholder or member magazines. After publication [...]

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Annual report for the FH Technikum Wien - Agency B2IMPACT

Travelling together: A look at the UAS Technikum Wien annual report 2024/25

For over three decades, UAS Technikum Wien has been training specialists who put technology and digitalisation into practice. With a clear focus on quality, application-orientation and close cooperation with business and industry, careers are created here that sustainably strengthen Austria as a technology and business location. The most important facts in brief: How is your company publication created? Formats:

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KMU DIGITAL: How SMEs benefit from digitalisation funding in Austria

Digitalisation is no longer a topic of the future for small and medium-sized enterprises. Rising costs, a shortage of skilled labour, new customer requirements and growing regulatory obligations are forcing companies to rethink their processes, communication and business models. This is precisely where SME digitalisation funding comes in. As an Austria-wide funding programme for digitalisation, it supports SMEs in their digital development. The focus is deliberately not on the

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Create webinars for B2B - B2IMPACT agency

Webinars for B2B companies: Interactive, customisable and cost-effective

Webinars are a versatile tool and should not be missing from any marketing mix. Read here why B2B companies in particular benefit from this format. Many areas of content marketing often come across to customers as a monotonous solo effort with no echo. Whether blog posts, video material or activities on social networks - the recipient can

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DHK Austria - Partnership with B2IMPACT agency

DHK Austria celebrates partnership with B2IMPACT: Between network and expertise

There are only a few reliable sources on the founding date of the German Chamber of Commerce in Austria (DHK). The minutes of a conference in Berlin mention April 1920, which is also confirmed by the Viennese magazine "Die Börse", which writes that the first foreign chamber of commerce in Austria was the German Chamber of Commerce, which was founded in the "spring of 1920". Safe and reliable

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