Content repurposing: How a 360-degree communication is created from a stakeholder magazine
Many association and company magazines contain high-quality content: interviews, analyses, background stories. This content has the potential to have an impact far beyond the print product. With a clear content repurposing strategy, it can be used to develop numerous digital formats and reach different target groups. Many associations, interest groups and companies invest time and budget in high-quality stakeholder or member magazines. After publication [...]



















