You certainly have many good ideas for producing new content for your company. But how do you know if this content will perform well? Our practical and interactive topic test gives you an indication of how good your B2B topic is.
When our publishing house published the results of our B2B Content Marketing Study we have - or at least we think we have - identified two dominant problem areas in the design of a Content marketing strategy in the B2B sector can circulate: firstly, the lack of communication between marketing and sales or other departments in the company when finding topics and, secondly, that the monitoring of competitors in terms of content in the Content marketing is not particularly strong. In our study, for example, more than half of the marketing experts consider the engagement of other departments to be unsatisfactory and, in addition, observing the content of the competition is at the bottom of the list of methods to better narrow down the content needs of the target group. Both together lead to a strongly narrowed perspective on the possibilities of content marketing in the B2B sector.
It is one thing to realise this. But as a service provider with the aspiration to realise the strategic potential of the Content marketing In order to exploit the full potential of our services for our customers, we also want to provide you with one or two simple tools to help you implement optimisation ideas. The results of our study and this aspiration have now given rise to our topic test.
It is designed to provide you with a decision path for your topic search and, in just ten questions that you answer, to give you an indication of whether a B2B topic is suitable as an evergreen, for example. It takes no more than five minutes to complete our topic test. Immediately after the last question, you will receive the number of points achieved for the content and a classification of whether the points achieved are more in favour of or against the B2B topic. However, we recommend that you complete it together with those responsible from other departments or at least together with your marketing team so that you can incorporate as realistic an assessment as possible.
We wish you much pleasure and a good hand in your choice of topics!