b2bmarketing

B2B Marketing Definition and Basics - B2IMPACT Agency

B2B marketing: definition, basics, instruments and trends

Effective B2B marketing is essential for winning customers, building long-term business relationships and increasing sales. Especially as competition is also becoming increasingly intense in the B2B sector. In this article, we describe the basics of B2B marketing, the special features, suitable tools and current trends. We talk about target groups, channels and developments in the complex world of [...]

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