Many association and company magazines contain high-quality content: interviews, analyses, background stories. This content has the potential to have an impact far beyond the print product. With a
The concept of cross-media working has therefore developed into a central component of corporate publishing in recent years.
Thanks to digitalisation, the e-magazine becomes an interactive experience with conversion potential.
With around 140 pages, it is the largest print project of the B2IMPACT agency to date: the anniversary book of the Heat Pump Association Austria.
Daniela Purer, Head of Corporate Publishing at the agency B2IMPACT explains in the Corporate Publishing Podcast why print products will not die out.
In this blog article, we take a closer look at what exactly Corporate TV is and what benefits it can bring to your company.
A topic on which opinions are divided, even when it comes to customer communication - gendering.
Corporate publishing in B2B offers a wide range of creative possibilities and goals that the company can achieve with it.
Then let me congratulate you, because print media succeeds like no other channel in conveying so much trust.
At the beginning of 2020, we, WEKA Industrie Medien, were awarded the contract for the relaunch of the print title "StromLinie" thanks to a fresh, "magazine-heavy" concept.
