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B2B trends

5_Podcast_B2IMPACT_Daniela_Purer_Corporate Publishing Podcast

Corporate Publishing Podcast: Why CP should not be missing from your B2B marketing mix!

Podcasts / Dusica Pavlovic

Daniela Purer, Head of Corporate Publishing at the agency B2IMPACT explains in the Corporate Publishing Podcast why print products will not die out.

Corporate Publishing Podcast: Why CP should not be missing from your B2B marketing mix! Read More »

Gender_Blog_B2B

Dear Customer & Inside - How to succeed with gender equality in B2B communication

Corporate Publishing / Daniela Purer

A topic on which opinions are divided, even when it comes to customer communication - gendering.

Dear Customer & Inside - How to succeed with gender equality in B2B communication Read More »

Storytelling B2B Marketing

Storytelling Marketing: Why you should focus on storytelling

Content marketing / Daniela Purer

Telling exciting stories is an art. However, it is an even greater art to motivate people to take (buying) action through your own storytelling.

Storytelling Marketing: Why you should focus on storytelling Read More »

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