B2B marketing & website strategy
We analyse your digital presence, identify potential
and develop a clear strategy for visibility, leads and growth.
B2B marketing consulting for more visibility and clear digital strategies
Many B2B companies invest in websites, content or campaigns. Despite this, the impact often falls short of expectations. We analyse your digital presence, identify potential and develop specific recommendations for greater visibility, optimised user guidance and sustainable lead generation.
What characterises our B2B marketing consulting:
- Understanding the industry: We work with industrial companies, technology providers and B2B service providers and know the challenges of complex services.
- Strategy instead of individual measures: We think website, content, visibility and campaigns together - for a consistent digital strategy.
- Practical recommendations: Our analyses lead to clear measures that can be implemented directly.
Our B2B marketing services
Technical website audit
Technical analysis of your website
We check whether your website has a clean technical structure and can be correctly recognised by search engines.
We analyse:
- CMS, Themes and Plugins
- Page structure and indexing
- Meta tags and technical SEO basics
- Performance and loading times
Result: A catalogue of measures to improve technology, structure and performance.
SEO audit
Technical and content analysis of your website
In addition to the technical basis, we also analyse the content and visibility of your website.
We analyse:
- Current ranking status in Google
- Content, keywords and search intent
- Internal links and structure
- Backlinks and competitive environment
Result: Specific recommendations for better rankings and more visibility.
Digital strategy & positioning
Making complex offers clearly visible
Many companies have a website, content and campaigns, but no clear digital strategy.
We support you with:
- Positioning your services
- Development of a clear content structure
- Linking marketing and sales
- Strategic further development of your website
Result: a clear digital roadmap for your company.
How to create your digital strategy in B2B
We accompany you from the analysis to the recommendation for action: structured, transparent and focussed on visibility, user guidance and concrete next steps.
1
Analysis & status quo
We analyse the current status of your website, content, visibility and digital measures.
2
Potentials & optimisations
We identify technical, content-related and strategic levers for greater impact.
3
Recommendations & Priorities
Clear recommendations for action as a basis for the next steps.
4
Strategy & Development
On request, we can also assist you with implementation and strategic development.
Clarity for the next digital steps
Strategic analysis instead of gut feeling
If the website, content and visibility do not interact properly, potential often remains unutilised. A strategic analysis provides clarity and shows which next steps will have a real impact.
You win:
- A clear view of your initial digital situation
- Specific recommendations instead of general advice
- Better conditions for visibility and qualified enquiries
- A reliable basis for relaunch, optimisation or marketing strategy
In an initial meeting, we discuss where your website currently stands, what potential is realistic and what a sensible next step might look like.
Best practice: Website audit for the Energiesparmesse Wels trade fair
From analysis to digital strategy
For Energiesparmesse Wels, we comprehensively analysed the then existing website and developed a strategic concept for structure, content and visibility.
As part of a detailed website audit, we analysed user guidance, SEO potential, technical aspects and content structure. The aim was to map the trade fair's complex event structure more clearly and strengthen its digital visibility.
The result: a sound basis for the website relaunch - with a clear structure, better user guidance and a digital presence that makes events, exhibitors and topics visible in a targeted manner.
Read more about the project Website strategy trade fair Wels
Quick Website Check
Free initial assessment of your website
Our free quick check gives you a quick overview of the most important key figures and potential of your website.
You can find out at a glance:
- Where your website traffic comes from
- For which keywords you are currently organically visible
- How your website is positioned in the competitive environment
Result: A compact initial assessment as a basis for the next steps. The check helps to recognise whether a more comprehensive audit makes sense.
What our customers say
Lukas Reitinger,
LaserCladding Austria
"The collaboration with B2IMPACT was very pleasant and professional. Our wishes and requirements were well understood and translated into a modern, clear website. The fast communication and willingness to respond flexibly to feedback were particularly positive. Thank you for this competent and constructive collaboration!"
Daniela Rainer,
Technical Services Gratkorn
"From the initial concept to the final design, we felt completely understood. The team thought along with us, provided impetus - and created a website that not only reflects our strategy, but brings it to life."
Jürgen Steiner,
Messer Austria
"I think that when it comes to content from the industry for the industry, there are few providers other than B2Impact that can achieve such high quality. The collaboration was very structured and organised."
Managing Director Johann Fruhmann,
GlassCube
"I was very satisfied with the advice, the implementation and our collaboration. As I hadn't done much marketing myself, I was very open to the professional input and the suggestions appealed to me. Thanks to the white paper, I have a new tool to generate leads. The revised video improves our image and I am happy to implement further measures with B2IMPACT in the future."
Your advantages with our agency for web design and redesign
Efficiency
Web, text, design & SEO from a single source - for lean processes and effective results.
30 years of B2B expertise
Our specialist editors bring specialist expertise to the point for convincing content.
Excellent in B2B
In the B2B sector, we are a unit of the WEKA Industry Media unbeatable and has won several awards.
High range
Targeted visibility through our B2B databases, networks and industry platforms.
Frequently asked questions about website analysis
and B2B marketing consulting
During the consultation, we analyse your website, content and digital visibility. The aim is to identify potential and develop specific recommendations for structure, content, SEO and lead generation. You receive a clear basis for the further development of your digital presence.
When is a website or SEO audit worthwhile?
An audit is worthwhile if your website generates few enquiries, is poorly found in search engines or has structural weaknesses. An analysis is also useful before a website relaunch or a marketing strategy in order to make well-founded decisions.
What is the difference between a technical audit and an SEO audit?
A technical audit primarily checks the technical structure of your website - such as loading times, indexing, CMS structure or page architecture.
An SEO audit goes beyond this and also analyses content, keywords, rankings, internal linking and visibility in search engines.
How long does a website audit take?
The effort required depends on the scope of the website. A technical audit usually starts with a few hours of analysis, while a more comprehensive SEO audit requires correspondingly more time. After the analysis, you will receive a structured catalogue of measures with recommendations.
Can you also provide support in implementing the recommendations?
Yes, in addition to the analysis, we also support companies in the implementation of website optimisation, content strategies or relaunch projects. In this way, we ensure that the recommended measures can also be implemented in practice.
For which companies is your consultancy suitable?
Our consulting services are primarily aimed at B2B companies, industrial companies, technology providers and service providers with services that require explanation. It is particularly useful for companies that want to strategically develop their website or improve their digital visibility.
Further services
for marketing & communication in B2B
Websites, content and visibility from a single source.
We develop websites and content for B2B companies that make complex services understandable and build visibility in a targeted manner. Whether website relaunches for industrial companies, content production for specialised technical topics or comprehensive B2B marketing solutions for SMEs in Austria: our work is geared towards demanding target groups and offers that require explanation.
Development or relaunch of websites: Structure, content & technical optimisation for a clear approach in the B2B environment. >>More info
Visual concepts for websites, landing pages and advertising material. So that your online presence makes a strong impression. >>More info
Whether blogs, white papers, e-books or case studies, we develop specialised content that will convince your target group. >>More info
Complex topics brought to the point: We convey your message clearly and individually. >>More info
Expert Content Check
Magazine Expert check of your corporate media - print or digital
Whether it's an employee magazine, a customer magazine or website content. Attractively prepared content is the be-all and end-all of today's world. In our content check, our experienced editors analyse your existing content and provide feedback on the current situation as well as suggestions for solutions and improvements.
Depending on your wishes and goals, we can analyse your content from a variety of perspectives, whether SEO, sales or information strategy - our experienced page-turners will support you in taking your content to the next level.
We analyse for you:
- Content execution & conception
- Linguistic design
- Reading guidance and storytelling
- Content gap analysis to identify gaps
- Design & Layout
- Visual language
Procedure:
- Kick-off meeting (duration: 1 hour)
- Definition of goals and wishes
- Content analysis
- Comparison with competition
- Presentation of the results (duration: 1 hour)
- Transmission of feedback and suggestions for improvement
What we need from you?
- One to three issues of their medium,
- Information about your target group and
- the frequency with which it is published.
Feel free to contact us for a non-binding initial consultationwhere we also determine the further procedure.
PRICE: On request
Quick Magazine Check
How good is your magazine really? Use our free magazine review
We analyse one of your existing magazines or a folder quickly and free of charge and tell you what works in your magazine, which stories invite you to read and where you miss the mark.
Our editors and content professionals take a close look at your medium and its content. The trained eye of our graphics department takes a close look at the layout, the structure of the sections or the division of the texts and evaluates the graphics used.
You will receive feedback and suggestions for optimisation in a written summary. If you have any further questions, please do not hesitate to contact us.
For the free magazine analysis, please send us a message with the following information:
- Your magazine as link or PDF
- The target group and your goals are helpful
- Possibly how often the magazine is published
