B2B companies use content to build trust and a relationship with potential customers. But questions always arise like: What exactly should I write? Content marketing personas provide the answer.
Content marketing personas for successful B2B content marketing Read More »
Content marketing is the golden key to success, especially in the B2B sector. But finding this key is a complex path. Don't worry - this text is your guide!
B2B Content Marketing: Your guide Read More »
Even after the pandemic, most companies in B2B business want to expand their digital sales channels. White papers are the perfect door openers, but also much more.
White Paper: Even more important after Corona than before Read More »
In this article, we give you five simple tips and tricks to improve your content marketing strategy.
5 steps to becoming a Content Marketing Pro Read More »
How can you still make online events palatable to participants after more than a year of Zoom and Co. We reveal the recipe for a successful virtual experience.
Virtual events: How to make your online event a success Read More »
The new "earning instead of owning" market will become one of the strongest drivers of content marketing in the next few years - and vice versa, comments Martin Schwarz.
Why subscription services in particular need content marketing in the B2B world Read More »
How do you know if this content will perform well? Our practical and interactive topic test will give you an indication.
Don't write before you have tested your B2B theme Read More »
How we delivered digital content for the European Print Power initiative.
Print Power: With digital content marketing for print Read More »
Our agency presentation at the Windobona indoor skydiving centre was not just about marketing at a new altitude.
B2IMPACT at the Indoor Skydiving Centre: We have landed Read More »
For most marketers, it's a real mood killer: the word spreading loss. But there are also scatter gains in marketing. If you target your messages correctly.
Spreading loss: Why we might be overdoing it with targeting in B2B marketing Read More »
Thomas Koch is one of Germany's most distinguished marketing experts. And says: the fact that trade fairs have now fallen away as a marketing channel because of the corona virus is not so bad.
Thomas Koch: "My God, have we learned a lot". Read More »
In an interview with B2IMPACT, Moss explains what a dedicated newsroom is good for, why communication in companies sometimes fails and how the roles in communication departments need to be redistributed.
"The newsroom is a means to implement good content marketing". Read More »
Do companies actually need newsrooms? And what effect can these newsrooms have on communication performance?
How to set up a newsroom in your company and establish a content marketing culture Read More »
Better good content and no efficiency measurement than the other way around. A study shows how companies best prioritise their advertising spend.
Content production: Bad storytelling is not possible Read More »
How many social media channels are important for a company? A recent study suggests an interesting thought on this topic.
Social media: Not another canal discussion! Read More »
LinkedIn is one of the fastest growing social platforms, especially in the B2B sector.
LinkedIn: Forget company pages Read More »
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