B2B Content Marketing: Your guide
Content marketing is the golden key to success, especially in the B2B sector. But finding this key is a complex path. Don't worry - this text is your guide!
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White Paper: Even more important after Corona than before
Even after the pandemic, most companies in B2B business want to expand their digital sales channels. White papers are the perfect door openers, but also much more.
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5 steps to becoming a Content Marketing Pro
In this article, we give you five simple tips and tricks to improve your content marketing strategy.
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Virtual events: How to make your online event a success
How can you still make online events palatable to participants after more than a year of Zoom and Co. We reveal the recipe for a successful virtual experience.
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Why subscription services in particular need content marketing in the B2B world
The new "earning instead of owning" market will become one of the strongest drivers of content marketing in the next few years - and vice versa, comments Martin Schwarz.
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Don't write before you have tested your B2B theme
How do you know if this content will perform well? Our practical and interactive topic test will give you an indication.
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Print Power: With digital content marketing for print
How we delivered digital content for the European Print Power initiative.
Print Power: With digital content marketing for print Read More »
B2IMPACT at the Indoor Skydiving Centre: We have landed
Our agency presentation at the Windobona indoor skydiving centre was not just about marketing at a new altitude.
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Spreading loss: Why we might be overdoing it with targeting in B2B marketing
For most marketers, it's a real mood killer: the word spreading loss. But there are also scatter gains in marketing. If you target your messages correctly.
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Thomas Koch: "My God, have we learned a lot".
Thomas Koch is one of Germany's most distinguished marketing experts. And says: the fact that trade fairs have now fallen away as a marketing channel because of the corona virus is not so bad.
Thomas Koch: "My God, have we learned a lot". Read More »
"The newsroom is a means to implement good content marketing".
In an interview with B2IMPACT, Moss explains what a dedicated newsroom is good for, why communication in companies sometimes fails and how the roles in communication departments need to be redistributed.
"The newsroom is a means to implement good content marketing". Read More »
How to set up a newsroom in your company and establish a content marketing culture
Do companies actually need newsrooms? And what effect can these newsrooms have on communication performance?
How to set up a newsroom in your company and establish a content marketing culture Read More »
Content production: Bad storytelling is not possible
Better good content and no efficiency measurement than the other way around. A study shows how companies best prioritise their advertising spend.
Content production: Bad storytelling is not possible Read More »
Social media: Not another canal discussion!
How many social media channels are important for a company? A recent study suggests an interesting thought on this topic.
Social media: Not another canal discussion! Read More »
LinkedIn: Forget company pages
LinkedIn is one of the fastest growing social platforms, especially in the B2B sector.
LinkedIn: Forget company pages Read More »
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