Content repurposing: How a 360-degree communication is created from a stakeholder magazine
Many association and corporate magazines contain high-quality content: interviews, analyses and background stories. This content has the potential to have an impact far beyond the print publication itself. With a clear content repurposing strategy, it can be used to develop a wide range of digital formats and reach different target audiences. Many associations, interest groups and companies invest time and money in high-quality stakeholder or member magazines. After publication
