The website as a budget driver
Planning a website relaunch?
This checklist will help you clarify the most important points before contacting an agency
What should a good relaunch briefing include?
This white paper will help you clarify requirements, estimate the workload and ensure you don’t overlook anything essential.
A website relaunch can quickly become complex: Which pages should be kept? Which content needs to be rewritten? What needs to be taken into account in terms of SEO, multilingual support, technology, tracking and interfaces? And what information does an agency actually need to put together a robust quote?
This briefing checklist is designed to help you do just that. It helps you clarify the key requirements, highlight any outstanding issues and prepare your agency enquiry in a structured manner. It has been developed specifically for B2B and industrial companies with extensive or multilingual websites.
You do not need to draw up a full set of specifications for this. The concise basic briefing brings together the key information required for an initial enquiry. The in-depth briefing then guides you through topics that become relevant in more complex relaunch projects and which can either be prepared internally or clarified in consultation with the agency.
