16 January 2026

B2IMPACT - Person with torch in front of a starry sky

KMU DIGITAL: How SMEs benefit from digitalisation funding in Austria

Digitalisation is no longer a topic of the future for small and medium-sized enterprises. Rising costs, a shortage of skilled labour, new customer requirements and growing regulatory obligations are forcing companies to rethink their processes, communication and business models. This is precisely where SME digitalisation funding comes in. As an Austria-wide funding programme for digitalisation, it supports SMEs in their digital development. The focus is deliberately not on the [...]

KMU DIGITAL: How SMEs benefit from digitalisation funding in Austria Read More »

B2B Marketing Definition and Basics - B2IMPACT Agency

B2B marketing: definition, basics, instruments and trends

Effective B2B marketing is essential for winning customers, building long-term business relationships and increasing sales. Especially as competition is becoming increasingly intense in the B2B sector. In this article, we describe the basics of B2B marketing, the special features, suitable tools and current trends. We talk about target groups, channels and developments in this complex world

B2B marketing: definition, basics, instruments and trends Read More »

en_GB