Marketing Trends 2025

The free white paper "B2B Marketing Trends" provides compact, practical insights into the most important developments in B2B marketing - especially for companies in the DACH region.

From artificial intelligence and marketing automation to content marketing, sustainability and social selling: this publication shows which trends are relevant today - and will have an impact tomorrow. The focus is not only on technology, but also on strategy, differentiation and customer focus.

Marketing managers, sales teams and management teams will find all the information they need in this white paper:

• Findings from studies, practice and industry observation

• Concrete dos & don'ts for practice

• Best practices and strategic tips

• Impetus for better visibility, leads and customer loyalty

The focus is on the Linking of measuresMany trends only unfold their full effect when they work together. The white paper provides clear recommendations for action and shows how companies can set specific priorities and position themselves for the future.

The whitepaper was produced by the B2B agency B2IMPACT (a unit of WEKA Industrie Medien GmbH) - with sound experience from industry, technology and media. Our goal: orientation and practicability instead of buzzwords and actionism.

Download now for free - and think strategically about B2B marketing.