{"id":9903,"date":"2022-10-20T15:13:56","date_gmt":"2022-10-20T13:13:56","guid":{"rendered":"https:\/\/b2impact.com\/?p=9903"},"modified":"2025-03-03T12:04:03","modified_gmt":"2025-03-03T11:04:03","slug":"why-video-content-marketing","status":"publish","type":"post","link":"https:\/\/b2impact.com\/en\/why-video-content-marketing\/","title":{"rendered":"Why video content marketing is important for your brand"},"content":{"rendered":"

Are you already deep into content marketing and create high-quality content that successfully achieves your marketing goals? Very good! But maybe you're missing an important building block that will make your Brand<\/a> even more so - video content marketing. <\/strong><\/p>\n

It is known that Content marketing<\/a> is an effective way to build your brand and reach your target audience. An increasingly important form of content marketing is the Video Content Marketing<\/a>. According to a report by Demand Metric<\/a> 83 per cent of marketers say that videos are more important than ever.<\/p>\n

This is reflected in the WYZOwl statistics<\/a> reflecting that 87 percent of businesses use video as a marketing tool. In this article we take a look at what video content marketing is all about, why it's essential and give you some great ideas for video production.<\/p>\n

You can read that in this text:<\/strong><\/p>\n

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  1. What is Video Content Marketing?<\/a><\/li>\n
  2. Why video content marketing is so important?<\/a><\/li>\n
  3. How can you use video content marketing successfully?<\/a><\/li>\n<\/ol>\n

    What is Video Content Marketing?<\/h2>\n

    In video content marketing, brands produce video content to raise their profile online. Videos are usually published either on YouTube or on a social network, but can also take the form of Webinars, courses<\/a>live videos or self-hosted videos.<\/p>\n

    Well-produced video can be an effective way for a brand to get its message out in a way that is easily accessible to a large audience. It works with both B2C and B2B content strategies.<\/p>\n

    The great thing about video content marketing is that it is becoming easier and more effective. The number of options available to marketers means that there really is something for every business, even those without traditional video recording or editing capabilities.<\/p>\n

    Why video content marketing is so important?<\/h2>\n

    1. video content marketing increase conversions and sales<\/h3>\n

    First things first: you can make serious money with videos. Adding a product video to your landing page can increase conversions by 80 percent<\/a> increase.<\/p>\n

    Videos can also lead directly to sales. Studies show that 74 percent of users who have watched a video explaining a product or service have subsequently bought it. So you'd better start creating your exciting product videos now!<\/p>\n