{"id":13350,"date":"2023-04-05T12:05:50","date_gmt":"2023-04-05T10:05:50","guid":{"rendered":"https:\/\/b2impact.com\/?p=13350"},"modified":"2025-03-03T12:03:59","modified_gmt":"2025-03-03T11:03:59","slug":"branded-podcasts-explained-easily","status":"publish","type":"post","link":"https:\/\/b2impact.com\/en\/branded-podcasts-leicht-erklaert\/","title":{"rendered":"Branded podcasts explained easily"},"content":{"rendered":"<div class=\"group w-full text-gray-800 dark:text-gray-100 border-b border-black\/10 dark:border-gray-900\/50 bg-gray-50 dark:bg-[#444654]\">\n<div class=\"text-base gap-4 md:gap-6 md:max-w-2xl lg:max-w-xl xl:max-w-3xl p-4 md:py-6 flex lg:px-0 m-auto\">\n<div class=\"relative flex w-[calc(100%-50px)] flex-col gap-1 md:gap-3 lg:w-[calc(100%-115px)]\">\n<div class=\"flex flex-grow flex-col gap-3\">\n<div class=\"min-h-[20px] flex flex-col items-start gap-4 whitespace-pre-wrap\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p><strong>Podcasts sind in den letzten Jahren immer beliebter geworden und haben sich zu einem wichtigen Medium f\u00fcr Informationsaustausch und Unterhaltung entwickelt. Mit einer breiten Vielfalt an Themen und Formaten bieten sie eine einzigartige M\u00f6glichkeit, sich \u00fcber aktuelle Ereignisse und Interessengebiete unkompliziert und ohne gro\u00dfe Zeitverschwendung zu informieren. Zahlreiche Vorteile von Podcasts werden auch im B2B-Bereich genutzt, weshalb Branded Podcasts zu einem unerl\u00e4sslichen Teil vom Marketing-Mix bei vielen Unternehmen geworden sind.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"flex justify-between lg:block\">\n<h2 class=\"text-gray-400 flex self-end lg:self-center justify-center mt-2 gap-2 md:gap-3 lg:gap-1 lg:absolute lg:top-0 lg:translate-x-full lg:right-0 lg:mt-0 lg:pl-2 visible\">Branded Podcasts f\u00fcr B2B-Unternehmen<\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Warum Podcasts ein wichtiger Teil Ihres <a href=\"https:\/\/b2impact.com\/content-marketing\/\">Marketing-Mixes<\/a> ist, zeigt vor allem die Tatsache, dass dieses Format mittlerweile zum festen Bestandteil des Alltags bei vielen Menschen geworden ist. Laut einer <a href=\"https:\/\/www.podigee.com\/de\/blog\/neue-studie-mehr-als-10-millionen-deutsche-h%C3%B6ren-podcasts\" target=\"_blank\" rel=\"noopener\">Studie von Podigee<\/a> aus Deutschland h\u00f6ren mehr als 10 Millionen Deutsche Podcasts. Sie sind vorwiegend jung, einkommensstark und gebildet. Warum h\u00f6ren so viele Menschen Podcasts? Weil dieses Format wie kein anderes erm\u00f6glicht, eine enge Verbindung mit Ihrer Zielgruppe herzustellen und ihr \u00fcber den H\u00f6rsinn n\u00e4her zu kommen.<\/p>\n<figure id=\"attachment_13353\" aria-describedby=\"caption-attachment-13353\" style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-13353 size-full\" src=\"https:\/\/b2impact.com\/wp-content\/uploads\/2023\/04\/B2Impact_Grafik_1.jpeg\" alt=\"Branded Podcasts\" width=\"1200\" height=\"675\" srcset=\"https:\/\/b2impact.com\/wp-content\/uploads\/2023\/04\/B2Impact_Grafik_1.jpeg 1200w, https:\/\/b2impact.com\/wp-content\/uploads\/2023\/04\/B2Impact_Grafik_1-300x169.jpeg 300w, https:\/\/b2impact.com\/wp-content\/uploads\/2023\/04\/B2Impact_Grafik_1-1024x576.jpeg 1024w, https:\/\/b2impact.com\/wp-content\/uploads\/2023\/04\/B2Impact_Grafik_1-768x432.jpeg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-13353\" class=\"wp-caption-text\">Branded Podcasts<\/figcaption><\/figure>\n<p>Wenn wir \u00fcber dieses Thema sprechen, dann d\u00fcrfen Expert:innen aus dem <a href=\"https:\/\/industriemedien.at\/\" target=\"_blank\" rel=\"noopener\">Industriemedien Multi Media Haus<\/a> nicht fehlen. Der Leiter des TV- und Podcaststudios bei Forum Industriemedien erkl\u00e4rt in der neuen Folge von <a href=\"https:\/\/soundcloud.com\/user-389523460?utm_source=clipboard&amp;utm_medium=text&amp;utm_campaign=social_sharing\" target=\"_blank\" rel=\"noopener\">&#8222;B2B f\u00fcr die Ohren&#8220;<\/a>, warum und wie moderne Unternehmen Branded Podcasts einsetzten sollen.<\/p>\n<p><iframe src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/1485556846&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true\" width=\"100%\" height=\"166\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n<div style=\"font-size: 10px; color: #cccccc; line-break: anywhere; word-break: normal; overflow: hidden; white-space: nowrap; text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif; font-weight: 100;\"><a style=\"color: #cccccc; text-decoration: none;\" title=\"B2IMPACT\" href=\"https:\/\/soundcloud.com\/user-389523460\" target=\"_blank\" rel=\"noopener\">B2IMPACT<\/a> \u00b7 <a style=\"color: #cccccc; text-decoration: none;\" title=\"Branded Podcasts einfach erkl\u00e4rt - mit Joy Reisinger\" href=\"https:\/\/soundcloud.com\/user-389523460\/branded-podcasts-einfach-erklart-mit-joy-reisinger\" target=\"_blank\" rel=\"noopener\">Branded Podcasts einfach erkl\u00e4rt &#8211; mit Joy Reisinger<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Numerous advantages of podcasts are also used in the B2B sector, which is why branded podcasts have become an indispensable part of the marketing mix for many companies.<\/p>","protected":false},"author":72,"featured_media":13364,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[138],"tags":[24,25,62],"class_list":["post-13350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-video-podcast","tag-b2b","tag-b2b-marketing","tag-podcast"],"_links":{"self":[{"href":"https:\/\/b2impact.com\/en\/wp-json\/wp\/v2\/posts\/13350","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/b2impact.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/b2impact.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/b2impact.com\/en\/wp-json\/wp\/v2\/users\/72"}],"replies":[{"embeddable":true,"href":"https:\/\/b2impact.com\/en\/wp-json\/wp\/v2\/comments?post=13350"}],"version-history":[{"count":0,"href":"https:\/\/b2impact.com\/en\/wp-json\/wp\/v2\/posts\/13350\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/b2impact.com\/en\/wp-json\/wp\/v2\/media\/13364"}],"wp:attachment":[{"href":"https:\/\/b2impact.com\/en\/wp-json\/wp\/v2\/media?parent=13350"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/b2impact.com\/en\/wp-json\/wp\/v2\/categories?post=13350"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/b2impact.com\/en\/wp-json\/wp\/v2\/tags?post=13350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}