{"id":9332,"date":"2026-01-07T11:15:38","date_gmt":"2026-01-07T10:15:38","guid":{"rendered":"https:\/\/b2impact.com\/?page_id=9332"},"modified":"2026-02-16T16:51:17","modified_gmt":"2026-02-16T15:51:17","slug":"marketing-trends","status":"publish","type":"page","link":"https:\/\/b2impact.com\/en\/whitepapers\/marketing-trends\/","title":{"rendered":"Marketing Trends"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"9332\" class=\"elementor elementor-9332\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d15fab3 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"d15fab3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_scale_direction&quot;:&quot;in-out-in&quot;,&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;],&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_scale_effect&quot;:&quot;yes&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;background_motion_fx_scale_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;background_motion_fx_scale_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:20,&quot;end&quot;:80}}}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bd466b8\" data-id=\"bd466b8\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-debbe56 elementor-widget elementor-widget-spacer\" data-id=\"debbe56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6040080 elementor-widget elementor-widget-heading\" data-id=\"6040080\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Marketing Trends 2026<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab12962 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ab12962\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c4ad1a elementor-widget elementor-widget-heading\" data-id=\"1c4ad1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Entwicklungen im Business-to Business-Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7391838 elementor-widget elementor-widget-spacer\" data-id=\"7391838\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e569d24 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e569d24\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ec34697\" data-id=\"ec34697\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f2bcb90 elementor-widget elementor-widget-image\" data-id=\"f2bcb90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"567\" height=\"801\" src=\"https:\/\/b2impact.com\/wp-content\/uploads\/2025\/05\/Whitepaper-Marketingtrends-B2B-Agentur-B2IMPACT.jpg\" class=\"attachment-large size-large wp-image-16612\" alt=\"Whitepaper Marketingtrends B2B - Agentur B2IMPACT\" srcset=\"https:\/\/b2impact.com\/wp-content\/uploads\/2025\/05\/Whitepaper-Marketingtrends-B2B-Agentur-B2IMPACT.jpg 567w, https:\/\/b2impact.com\/wp-content\/uploads\/2025\/05\/Whitepaper-Marketingtrends-B2B-Agentur-B2IMPACT-212x300.jpg 212w, https:\/\/b2impact.com\/wp-content\/uploads\/2025\/05\/Whitepaper-Marketingtrends-B2B-Agentur-B2IMPACT-8x12.jpg 8w\" sizes=\"(max-width: 567px) 100vw, 567px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-268aa20 elementor-widget elementor-widget-shortcode\" data-id=\"268aa20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 19611042,\n\t\t\t\t\t\t\t\t\tformId: \"80886b5f-1829-48e7-88aa-dec8fd121b6f\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1783634654000-8898671417\",\n\t\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1783634654000-8898671417\"><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-024e1c3\" data-id=\"024e1c3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3683d61 elementor-widget elementor-widget-text-editor\" data-id=\"3683d61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>B2B Marketing Trends 2026: Strategien, Technologien &amp; Best Practices f\u00fcr Entscheider:innen<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d2b64f elementor-widget elementor-widget-text-editor\" data-id=\"6d2b64f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"246\" data-end=\"495\">Das kostenlose Whitepaper <em data-start=\"336\" data-end=\"365\">\u201eB2B Marketing Trends\u201c<\/em> liefert kompakte, praxisnahe Einblicke in die wichtigsten Entwicklungen im B2B-Marketing \u2013 speziell f\u00fcr Unternehmen im DACH-Raum.<\/p><p class=\"\" data-start=\"497\" data-end=\"793\">Von K\u00fcnstlicher Intelligenz \u00fcber Marketing Automation bis hin zu Content Marketing, Nachhaltigkeit und Social Selling: Die Publikation zeigt, welche Trends heute z\u00e4hlen \u2013 und morgen wirken. Dabei steht nicht nur Technologie im Mittelpunkt, sondern auch Strategie, Differenzierung und Kundenfokus.<\/p><p class=\"\" data-start=\"795\" data-end=\"887\">Marketingverantwortliche, Vertriebsteams und Gesch\u00e4ftsf\u00fchrungen finden in diesem Whitepaper:<\/p><ul data-start=\"888\" data-end=\"1080\"><li class=\"\" data-start=\"888\" data-end=\"929\"><p class=\"\" data-start=\"890\" data-end=\"929\"><strong>Erkenntnisse aus Studien, Praxis und Branchenbeobachtung<\/strong><\/p><\/li><li class=\"\" data-start=\"930\" data-end=\"972\"><p class=\"\" data-start=\"932\" data-end=\"972\"><strong data-start=\"932\" data-end=\"972\">Konkrete Dos &amp; Don\u2019ts f\u00fcr die Praxis<\/strong><\/p><\/li><li class=\"\" data-start=\"973\" data-end=\"1016\"><p class=\"\" data-start=\"975\" data-end=\"1016\"><strong data-start=\"975\" data-end=\"1016\">Best Practices und strategische Tipps<\/strong><\/p><\/li><li class=\"\" data-start=\"1017\" data-end=\"1080\"><p class=\"\" data-start=\"1019\" data-end=\"1080\"><strong data-start=\"1019\" data-end=\"1080\">Impulse f\u00fcr bessere Sichtbarkeit, Leads und Kundenbindung<\/strong><\/p><\/li><\/ul><p class=\"\" data-start=\"1082\" data-end=\"1343\">Der Fokus liegt auf der <strong data-start=\"1106\" data-end=\"1135\">Verkn\u00fcpfung von Ma\u00dfnahmen<\/strong>: Erst im Zusammenspiel entfalten viele Trends ihre volle Wirkung. Das Whitepaper gibt klare Handlungsempfehlungen und zeigt auf, wie Unternehmen gezielt Priorit\u00e4ten setzen und sich zukunftssicher aufstellen.<\/p><p class=\"\" data-start=\"1345\" data-end=\"1592\">Das Whitepaper wurde von der B2B-Agentur <strong data-start=\"1386\" data-end=\"1398\">B2IMPACT<\/strong> (eine Unit der Forum Industriemedien GmbH) erstellt \u2013 mit fundierter Erfahrung aus Industrie, Technologie und Medien. Unser Ziel: Orientierung und Umsetzbarkeit statt Buzzwords und Aktionismus.<\/p><p class=\"\" data-start=\"1594\" data-end=\"1673\"><strong data-start=\"1594\" data-end=\"1673\">Jetzt kostenlos herunterladen \u2013 und B2B-Marketing strategisch weiterdenken.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Marketing Trends 2026 Entwicklungen im Business-to Business-Marketing B2B Marketing Trends 2026: Strategien, Technologien &amp; Best Practices f\u00fcr Entscheider:innen Das kostenlose Whitepaper \u201eB2B Marketing Trends\u201c liefert kompakte, praxisnahe Einblicke in die wichtigsten Entwicklungen im B2B-Marketing \u2013 speziell f\u00fcr Unternehmen im DACH-Raum. Von K\u00fcnstlicher Intelligenz \u00fcber Marketing Automation bis hin zu Content Marketing, Nachhaltigkeit und Social Selling: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2294,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-9332","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/b2impact.com\/en\/wp-json\/wp\/v2\/pages\/9332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/b2impact.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/b2impact.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/b2impact.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/b2impact.com\/en\/wp-json\/wp\/v2\/comments?post=9332"}],"version-history":[{"count":0,"href":"https:\/\/b2impact.com\/en\/wp-json\/wp\/v2\/pages\/9332\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/b2impact.com\/en\/wp-json\/wp\/v2\/pages\/2294"}],"wp:attachment":[{"href":"https:\/\/b2impact.com\/en\/wp-json\/wp\/v2\/media?parent=9332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}