{"id":9332,"date":"2026-01-07T11:15:38","date_gmt":"2026-01-07T10:15:38","guid":{"rendered":"https:\/\/b2impact.com\/?page_id=9332"},"modified":"2026-02-16T16:51:17","modified_gmt":"2026-02-16T15:51:17","slug":"marketing-trends","status":"publish","type":"page","link":"https:\/\/b2impact.com\/en\/whitepapers\/marketing-trends\/","title":{"rendered":"Marketing Trends"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"9332\" class=\"elementor elementor-9332\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d15fab3 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"d15fab3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_scale_direction&quot;:&quot;in-out-in&quot;,&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;],&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_scale_effect&quot;:&quot;yes&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;background_motion_fx_scale_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;background_motion_fx_scale_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:20,&quot;end&quot;:80}}}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bd466b8\" data-id=\"bd466b8\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-debbe56 elementor-widget elementor-widget-spacer\" data-id=\"debbe56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6040080 elementor-widget elementor-widget-heading\" data-id=\"6040080\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Marketing Trends 2026<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab12962 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ab12962\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c4ad1a elementor-widget elementor-widget-heading\" data-id=\"1c4ad1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Developments in business-to-business marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7391838 elementor-widget elementor-widget-spacer\" data-id=\"7391838\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e569d24 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e569d24\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ec34697\" data-id=\"ec34697\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f2bcb90 elementor-widget elementor-widget-image\" data-id=\"f2bcb90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"567\" height=\"801\" src=\"https:\/\/b2impact.com\/wp-content\/uploads\/2025\/05\/Whitepaper-Marketingtrends-B2B-Agentur-B2IMPACT.jpg\" class=\"attachment-large size-large wp-image-16612\" alt=\"Whitepaper Marketing trends B2B - Agency B2IMPACT\" srcset=\"https:\/\/b2impact.com\/wp-content\/uploads\/2025\/05\/Whitepaper-Marketingtrends-B2B-Agentur-B2IMPACT.jpg 567w, https:\/\/b2impact.com\/wp-content\/uploads\/2025\/05\/Whitepaper-Marketingtrends-B2B-Agentur-B2IMPACT-212x300.jpg 212w, https:\/\/b2impact.com\/wp-content\/uploads\/2025\/05\/Whitepaper-Marketingtrends-B2B-Agentur-B2IMPACT-8x12.jpg 8w\" sizes=\"(max-width: 567px) 100vw, 567px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-268aa20 elementor-widget elementor-widget-shortcode\" data-id=\"268aa20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 19611042,\n\t\t\t\t\t\t\t\t\tformId: \"80886b5f-1829-48e7-88aa-dec8fd121b6f\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1776853012000-7722460089\",\n\t\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1776853012000-7722460089\"><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-024e1c3\" data-id=\"024e1c3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3683d61 elementor-widget elementor-widget-text-editor\" data-id=\"3683d61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>B2B Marketing Trends 2026: Strategies, technologies &amp; best practices for decision-makers<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d2b64f elementor-widget elementor-widget-text-editor\" data-id=\"6d2b64f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"246\" data-end=\"495\">The free white paper <em data-start=\"336\" data-end=\"365\">\"B2B Marketing Trends\"<\/em> provides compact, practical insights into the most important developments in B2B marketing - especially for companies in the DACH region.<\/p><p class=\"\" data-start=\"497\" data-end=\"793\">From artificial intelligence and marketing automation to content marketing, sustainability and social selling: this publication shows which trends are relevant today - and will have an impact tomorrow. The focus is not only on technology, but also on strategy, differentiation and customer focus.<\/p><p class=\"\" data-start=\"795\" data-end=\"887\">Marketing managers, sales teams and management teams will find all the information they need in this white paper:<\/p><ul data-start=\"888\" data-end=\"1080\"><li class=\"\" data-start=\"888\" data-end=\"929\"><p class=\"\" data-start=\"890\" data-end=\"929\"><strong>Findings from studies, practice and industry observation<\/strong><\/p><\/li><li class=\"\" data-start=\"930\" data-end=\"972\"><p class=\"\" data-start=\"932\" data-end=\"972\"><strong data-start=\"932\" data-end=\"972\">Concrete dos &amp; don'ts for practice<\/strong><\/p><\/li><li class=\"\" data-start=\"973\" data-end=\"1016\"><p class=\"\" data-start=\"975\" data-end=\"1016\"><strong data-start=\"975\" data-end=\"1016\">Best practices and strategic tips<\/strong><\/p><\/li><li class=\"\" data-start=\"1017\" data-end=\"1080\"><p class=\"\" data-start=\"1019\" data-end=\"1080\"><strong data-start=\"1019\" data-end=\"1080\">Impetus for better visibility, leads and customer loyalty<\/strong><\/p><\/li><\/ul><p class=\"\" data-start=\"1082\" data-end=\"1343\">The focus is on the <strong data-start=\"1106\" data-end=\"1135\">Linking of measures<\/strong>Many trends only unfold their full effect when they work together. The white paper provides clear recommendations for action and shows how companies can set specific priorities and position themselves for the future.<\/p><p class=\"\" data-start=\"1345\" data-end=\"1592\">The whitepaper was produced by the B2B agency <strong data-start=\"1386\" data-end=\"1398\">B2IMPACT<\/strong> (a unit of WEKA Industrie Medien GmbH) - with sound experience from industry, technology and media. Our goal: orientation and practicability instead of buzzwords and actionism.<\/p><p class=\"\" data-start=\"1594\" data-end=\"1673\"><strong data-start=\"1594\" data-end=\"1673\">Download now for free - and think strategically about B2B marketing.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Marketing Trends 2026 Entwicklungen im Business-to Business-Marketing B2B Marketing Trends 2026: Strategien, Technologien &amp; Best Practices f\u00fcr Entscheider:innen Das kostenlose Whitepaper \u201eB2B Marketing Trends\u201c liefert kompakte, praxisnahe Einblicke in die wichtigsten Entwicklungen im B2B-Marketing \u2013 speziell f\u00fcr Unternehmen im DACH-Raum. Von K\u00fcnstlicher Intelligenz \u00fcber Marketing Automation bis hin zu Content Marketing, Nachhaltigkeit und Social Selling: [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"parent":2294,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-9332","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/b2impact.com\/en\/wp-json\/wp\/v2\/pages\/9332","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/b2impact.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/b2impact.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/b2impact.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/b2impact.com\/en\/wp-json\/wp\/v2\/comments?post=9332"}],"version-history":[{"count":0,"href":"https:\/\/b2impact.com\/en\/wp-json\/wp\/v2\/pages\/9332\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/b2impact.com\/en\/wp-json\/wp\/v2\/pages\/2294"}],"wp:attachment":[{"href":"https:\/\/b2impact.com\/en\/wp-json\/wp\/v2\/media?parent=9332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}