{"id":9056,"date":"2022-09-27T14:34:00","date_gmt":"2022-09-27T12:34:00","guid":{"rendered":"https:\/\/b2impact.com\/?page_id=9056"},"modified":"2023-04-26T09:24:58","modified_gmt":"2023-04-26T07:24:58","slug":"b2b-marketing-glossary","status":"publish","type":"page","link":"https:\/\/b2impact.com\/en\/whitepapers\/b2b-marketing-glossar\/","title":{"rendered":"B2B Marketing Glossary"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"9056\" class=\"elementor elementor-9056\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d15fab3 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"d15fab3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_scale_direction&quot;:&quot;in-out-in&quot;,&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;],&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_scale_effect&quot;:&quot;yes&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;background_motion_fx_scale_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;background_motion_fx_scale_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:20,&quot;end&quot;:80}}}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bd466b8\" data-id=\"bd466b8\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-debbe56 elementor-widget elementor-widget-spacer\" data-id=\"debbe56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6040080 elementor-widget elementor-widget-heading\" data-id=\"6040080\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">B2B Marketing Glossar<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab12962 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ab12962\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c4ad1a elementor-widget elementor-widget-heading\" data-id=\"1c4ad1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Begriffe, Definitionen und Tipps \u2764\ufe0f<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7391838 elementor-widget elementor-widget-spacer\" data-id=\"7391838\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e569d24 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e569d24\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ec34697\" data-id=\"ec34697\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-268aa20 elementor-widget elementor-widget-shortcode\" data-id=\"268aa20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 19611042,\n\t\t\t\t\t\t\t\t\tformId: \"682918f6-7a48-4a80-822c-3eeea80f3aa0\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1785369573000-9737330374\",\n\t\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1785369573000-9737330374\"><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3f9b3a6\" data-id=\"3f9b3a6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3545a9f elementor-widget elementor-widget-heading\" data-id=\"3545a9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Das B2B-Marketing Glossar zum Download<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abd9a27 elementor-widget elementor-widget-text-editor\" data-id=\"abd9a27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wissen Sie eigentlich, worauf es bei Native Advertising ankommt, warum die Brand Awareness auch im B2B Marketing entscheidend ist und warum Customer Journeys gerade im B2B-Sektor immer komplexer werden?<\/p><p>In unserem Glossar erfahren Sie das und vieles mehr. Alle Begriffe und Definitionen aus der Welt des <a href=\"https:\/\/b2impact.com\/b2b-marketing\/\">B2B Marketings<\/a>, an einem Ort f\u00fcr Sie gesammelt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d67076e elementor-widget elementor-widget-image\" data-id=\"d67076e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"815\" src=\"https:\/\/b2impact.com\/wp-content\/uploads\/2022\/10\/B2IMPACT_B2B-Marketing-Glossar_Mockup-1024x815.png\" class=\"attachment-large size-large wp-image-9702\" alt=\"B2IMPACT B2B Marketing Glossar\" srcset=\"https:\/\/b2impact.com\/wp-content\/uploads\/2022\/10\/B2IMPACT_B2B-Marketing-Glossar_Mockup-1024x815.png 1024w, https:\/\/b2impact.com\/wp-content\/uploads\/2022\/10\/B2IMPACT_B2B-Marketing-Glossar_Mockup-300x239.png 300w, https:\/\/b2impact.com\/wp-content\/uploads\/2022\/10\/B2IMPACT_B2B-Marketing-Glossar_Mockup-768x611.png 768w, https:\/\/b2impact.com\/wp-content\/uploads\/2022\/10\/B2IMPACT_B2B-Marketing-Glossar_Mockup.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9b560d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9b560d3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-73671ed\" data-id=\"73671ed\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f6c2743 elementor-widget elementor-widget-text-editor\" data-id=\"f6c2743\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wenn Sie diesen Glossar herunterladen, dann sind Sie unserem Call to Action gefolgt und sorgen \u2013 danke daf\u00fcr \u2013 f\u00fcr eine hohe Conversion Rate mit unserem Evergreen Content: In diesem Satz sind schon einmal drei von 40 Grundbegriffen des B2B Marketing enthalten, die wir in unserem neuen Glossar ausf\u00fchrlich erkl\u00e4ren.<\/p><p>Und nicht nur das: zu vielen der Begriffe, wie etwa zu Content Marketing, Native Advertising oder auch Personas finden Sie zur Begriffserkl\u00e4rung auch kurze Tipps und Ratschl\u00e4ge. Lesen Sie, wie Sie die beschriebenen Methoden im B2B Marketing am besten n\u00fctzen.<\/p><p>Was wir Ihnen hier pr\u00e4sentieren, ist nicht nur ein Glossar f\u00fcr B2B Marketing, sondern auch ein Leitfaden. Mit diesem f\u00e4llt es Ihnen leichter, Ihre B2B-Kampagnen aufzusetzen und vielleicht den einen oder anderen Fallstrick zu vermeiden \u2013 und den \u00dcberblick zu bewahren in einer Branche, in der oft Begriffsbingo gespielt wird.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Begriffe, Definitionen und Tipps \u2764\ufe0f Das B2B-Marketing Glossar zum Download Wissen Sie eigentlich, worauf es bei Native Advertising ankommt, warum die Brand Awareness auch im B2B Marketing entscheidend ist und warum Customer Journeys gerade im B2B-Sektor immer komplexer werden? In unserem Glossar erfahren Sie das und vieles mehr. Alle Begriffe und Definitionen aus der Welt [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2294,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-9056","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/b2impact.com\/en\/wp-json\/wp\/v2\/pages\/9056","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/b2impact.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/b2impact.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/b2impact.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/b2impact.com\/en\/wp-json\/wp\/v2\/comments?post=9056"}],"version-history":[{"count":0,"href":"https:\/\/b2impact.com\/en\/wp-json\/wp\/v2\/pages\/9056\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/b2impact.com\/en\/wp-json\/wp\/v2\/pages\/2294"}],"wp:attachment":[{"href":"https:\/\/b2impact.com\/en\/wp-json\/wp\/v2\/media?parent=9056"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}