{"id":18853,"date":"2026-09-21T11:16:59","date_gmt":"2026-09-21T09:16:59","guid":{"rendered":"https:\/\/b2impact.com\/?page_id=18853"},"modified":"2026-09-21T16:26:40","modified_gmt":"2026-09-21T14:26:40","slug":"b2b-website-relaunch","status":"publish","type":"page","link":"https:\/\/b2impact.com\/en\/whitepapers\/website-relaunch-im-b2b\/","title":{"rendered":"B2B website relaunch"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"18853\" class=\"elementor elementor-18853\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-240010f1 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"240010f1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_scale_direction&quot;:&quot;in-out-in&quot;,&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;],&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_scale_effect&quot;:&quot;yes&quot;,&quot;jet_parallax_layout_list&quot;:[],&quot;background_motion_fx_scale_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;background_motion_fx_scale_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:20,&quot;end&quot;:80}}}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d5bea3d\" data-id=\"6d5bea3d\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-663e932d elementor-widget elementor-widget-spacer\" data-id=\"663e932d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40dd0beb elementor-widget elementor-widget-heading\" data-id=\"40dd0beb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Die Website als Budget-Treiber<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-121b5cb8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"121b5cb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d7363dc elementor-widget elementor-widget-heading\" data-id=\"4d7363dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Website-Relaunch geplant? <br>Mit der Checkliste kl\u00e4ren Sie die wichtigsten Fragen vor der Agenturanfrage <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-715a0b10 elementor-widget elementor-widget-spacer\" data-id=\"715a0b10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5dbf8c89 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5dbf8c89\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7eaf7940\" data-id=\"7eaf7940\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-190db728 elementor-widget elementor-widget-image\" data-id=\"190db728\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"595\" height=\"842\" src=\"https:\/\/b2impact.com\/wp-content\/uploads\/2026\/09\/Cover_B2I_Checkliste_WebsiteRelaunch-2.jpg\" class=\"attachment-large size-large wp-image-18855\" alt=\"B2IMPACT Checkliste Website-Relaunch\" srcset=\"https:\/\/b2impact.com\/wp-content\/uploads\/2026\/09\/Cover_B2I_Checkliste_WebsiteRelaunch-2.jpg 595w, https:\/\/b2impact.com\/wp-content\/uploads\/2026\/09\/Cover_B2I_Checkliste_WebsiteRelaunch-2-212x300.jpg 212w, https:\/\/b2impact.com\/wp-content\/uploads\/2026\/09\/Cover_B2I_Checkliste_WebsiteRelaunch-2-8x12.jpg 8w\" sizes=\"(max-width: 595px) 100vw, 595px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-453723bc elementor-widget elementor-widget-shortcode\" data-id=\"453723bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 19611042,\n\t\t\t\t\t\t\t\t\tformId: \"87ea4a58-cd4f-4c28-b1fa-27d45af8b9bc\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1790482681000-7954072080\",\n\t\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1790482681000-7954072080\"><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6151aa17\" data-id=\"6151aa17\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b6834fd elementor-widget elementor-widget-text-editor\" data-id=\"5b6834fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Was geh\u00f6rt in ein gutes Relaunch-Briefing? <br \/>Dieses Whitepaper hilft Ihnen, Anforderungen zu kl\u00e4ren, Aufwand einzusch\u00e4tzen und nichts essenzielles \u00fcbersehen.<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75edceea elementor-widget elementor-widget-text-editor\" data-id=\"75edceea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"0\" data-end=\"461\">Ein Website-Relaunch wird schnell komplex: Welche Seiten bleiben? Welche Inhalte m\u00fcssen neu erstellt werden? Was ist bei SEO, Mehrsprachigkeit, Technik, Tracking oder Schnittstellen zu beachten? Und welche Informationen braucht eine Agentur \u00fcberhaupt f\u00fcr ein belastbares Angebot?<\/p><p data-start=\"0\" data-end=\"461\">Genau dabei unterst\u00fctzt Sie diese Briefing-Checkliste. Sie hilft Ihnen, die wichtigsten Anforderungen zu kl\u00e4ren, offene Punkte sichtbar zu machen und Ihre Agenturanfrage strukturiert vorzubereiten. Entwickelt wurde sie speziell f\u00fcr B2B- und Industrieunternehmen mit umfangreichen oder mehrsprachigen Websites.<\/p><p data-start=\"0\" data-end=\"461\">Sie m\u00fcssen daf\u00fcr kein fertiges Pflichtenheft erstellen. Das kompakte Basisbriefing b\u00fcndelt die wichtigsten Informationen f\u00fcr eine erste Anfrage. Das vertiefende Briefing f\u00fchrt anschlie\u00dfend durch Themen, die bei komplexeren Relaunch-Projekten relevant werden und entweder intern vorbereitet oder gemeinsam mit der Agentur gekl\u00e4rt werden k\u00f6nnen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Die Website als Budget-Treiber Website-Relaunch geplant? Mit der Checkliste kl\u00e4ren Sie die wichtigsten Fragen vor der Agenturanfrage Was geh\u00f6rt in ein gutes Relaunch-Briefing? Dieses Whitepaper hilft Ihnen, Anforderungen zu kl\u00e4ren, Aufwand einzusch\u00e4tzen und nichts essenzielles \u00fcbersehen. Ein Website-Relaunch wird schnell komplex: Welche Seiten bleiben? Welche Inhalte m\u00fcssen neu erstellt werden? Was ist bei SEO, Mehrsprachigkeit, [&hellip;]<\/p>\n","protected":false},"author":65,"featured_media":0,"parent":2294,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-18853","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/b2impact.com\/en\/wp-json\/wp\/v2\/pages\/18853","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/b2impact.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/b2impact.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/b2impact.com\/en\/wp-json\/wp\/v2\/users\/65"}],"replies":[{"embeddable":true,"href":"https:\/\/b2impact.com\/en\/wp-json\/wp\/v2\/comments?post=18853"}],"version-history":[{"count":15,"href":"https:\/\/b2impact.com\/en\/wp-json\/wp\/v2\/pages\/18853\/revisions"}],"predecessor-version":[{"id":18915,"href":"https:\/\/b2impact.com\/en\/wp-json\/wp\/v2\/pages\/18853\/revisions\/18915"}],"up":[{"embeddable":true,"href":"https:\/\/b2impact.com\/en\/wp-json\/wp\/v2\/pages\/2294"}],"wp:attachment":[{"href":"https:\/\/b2impact.com\/en\/wp-json\/wp\/v2\/media?parent=18853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}